Salesforce has hailed its rejigged online-only World Tour event as a success which collected over a million social media impressions, in one of the early tests of the impact of coronavirus on the industry. But research suggests event attendance is a huge driver of business for hosts and exhibitors and

Respondents to Gartner’s 2019 Tech Marketing Benchmarks Survey indicate that technology and service providers spend an average of 11 per cent of marketing programs budget on third party tradeshows and hosted event spend averages 6 per cent of the program’s budget. As a critical element of the marketing mix, cancellations

Events companies are finding gold at the end of the social media rainbow. And Twitter has emerged as the most lucrative channel. According to an analysis of its events marketplace, platform provider Eventbrite has released data quantifying the monetary value and impact social media is having on the revenue of