The financial services industry should keep a close eye on esports to understand the impact of blockchain technology, according to a Gartner analyst.  David Furlonger, Distinguished VP Analyst at Gartner, writes in his book The Real Business of Blockchain that gaming has long served as a testing ground for digital

It has been a fairly administrative few days with the Limbonauts and the League. We basically spent some time getting the paperwork sorted with Paladins owner Hi-Rez, and setting up the YouTube channel. In the esports world generally, Fortnite stole the headlines.  This article is part of an ongoing series

In the world’s first truly digital sport, esports, analytics is emerging as a key competitive advantage, and the technology industry is taking note — and writing cheques. Last year, SAP signed a three-year sponsorship deal with one of the world’s biggest esports teams — US-based Team Liquid — and the

Optus will become a major partner of Legacy Esports, the professional gaming team owned by the Adelaide Crows. Terms of the deal were not disclosed but the telco said it is a “long term” deal which will include branding rights and content creation. Legacy Esports is a professional gaming organisation

Esports revenue is predicted to surpass US$1 billion for the first time in 2019 as the industry begins to monetise the huge, hard-to-reach audiences which follow its leagues and tournaments. According to data from research firm Newzoo, revenues from the global esports market are predicted to reach US$1.1 billion in

Customer service software provider Zendesk has launched an integration with Discord that makes it easier for game developers and publishers to solve customer service issues directly in Discord without interrupting game time. With the launch of this integration, gamers or community moderators can now open a Zendesk support ticket directly

By 2050 the biggest game in the world will be a virtual one, according to some of the esports industry’s pioneers, who argue that the global appeal of video games trumps all the traditional sports except perhaps ‘the beautiful game’. However, for brands looking to capitalise on the growth, authenticity

The former CEO of Hewlett Packard, Meg Whitman, is buying into esports, announcing today she has invested in esports franchise Immortals. Whitman will also take a seat on the franchise’s board. Whitman adds to growing list of people and organisations backing esports. Which-50 explored the trend earlier this year revealing

Unique viewers of esports  (competitive playing of video games) and let’s play content (tutorials and talk-throughs of game content) will reach 858 million by 2022, up from 630 million this year, according to Juniper Research. Sign up for Which-50’s Irregular Insights newsletter The new research, eSports, Let’s Play & Watch

Esports is aggregating an almost inconceivably large global audience of cashed up and highly engaged digital natives and millennials, yet it remains a mystery to most business leaders. But given the huge potential, it is little wonder that established sporting codes see a lucrative greenfield opportunity and are opening their