To understand ‘Which 50%’ of your marketing spend is working, it’s important to know the trends which impact customer behaviour. This week PwC released its annual industry forecasting report into consumer and advertising spend in the Australian Entertainment & Media Outlook for 2021-2025. Examining the outcomes across 12 different segments,

Last week, Rove Hotels announced what it calls the region’s first-ever hotel gaming rooms. Formed in partnership with leading gaming peripherals company Razer, these “Gamer Caves” will feature in select properties across the group’s Dubai portfolio — Rove Downtown and Rove at The Park. Teaming with Dubai-based esports promoter Playtonia

Revenue generated from loot boxes used in video games will exceed $US20 billion by 2025, up from an estimated $US15 billion in 2020. The figures are contained in a new study from Juniper Research. Like a lucky dip, a loot box is a consumable virtual item that players redeem to

Epic Games, the developer behind games like Fortnite and Rocket League, has filed a legal claim against Google with the Federal Court of Australia, following on from its claim with the Court against Apple on similar grounds. Apple and Epic are locked in a legal battle over Epic’s attempt to

The global eSports and games streaming industry will be worth $US3.5 billion by 2025; rising from $US2.1 billion in 2021. The figures are contained in a new report by Juniper Research. This represents a growth of 70 per cent over the next four years, making it one of the fastest

The emergence of esports represents a fundamental cultural shift in the world of sports and entertainment. That’s the view of Clayton Larcombe, Chief Investment Officer P.A.C Capital who runs an active index fund (P.A.C. Capital Global Esports Fund) investing in esports opportunities around the world. For now, at least, the

The financial services industry should keep a close eye on esports to understand the impact of blockchain technology, according to a Gartner analyst.  David Furlonger, Distinguished VP Analyst at Gartner, writes in his book The Real Business of Blockchain that gaming has long served as a testing ground for digital

It has been a fairly administrative few days with the Limbonauts and the League. We basically spent some time getting the paperwork sorted with Paladins owner Hi-Rez, and setting up the YouTube channel. In the esports world generally, Fortnite stole the headlines.  This article is part of an ongoing series

In the world’s first truly digital sport, esports, analytics is emerging as a key competitive advantage, and the technology industry is taking note — and writing cheques. Last year, SAP signed a three-year sponsorship deal with one of the world’s biggest esports teams — US-based Team Liquid — and the

Optus will become a major partner of Legacy Esports, the professional gaming team owned by the Adelaide Crows. Terms of the deal were not disclosed but the telco said it is a “long term” deal which will include branding rights and content creation. Legacy Esports is a professional gaming organisation