Engagement

When it comes to global engagement, Facebook still rules Most people forget that Facebook was once a challenger brand, and that social networking was dominated by a company called MySpace. That dominance lasted right up until the moment Rupert Murdoch paid $US580 million for it. Then the combination of Mark

Facebook was the only one of the ten biggest social networks in the world to record a decline in active usage, according to analysis by Global Web Index. Twitter and Google+ held the line with their users and all other sites which including Tumblr, Pinterest and Instagram posted improvements. Zuckerberg’s

The rise of content consumption across all digital platforms has shifted the game for advertisers and broadcasters. Audiences may be fragmenting, but gaining access to their sweet spots is getting easier with the help of smart data usage. Content reigns as the kingmaker of connectivity, in the rapidly shifting digital

Marketers who use video in email get better clickthrough, longer engagement, increased sharing, better conversion rates and ultimately greater sales, according to industry analyst ComScore. The group’s recent customer survey revealed 71 percent of consumers feel that video is the best way to bring product features to life. One of the biggest hurdles

Customer-engagement systems will be the fastest-growing enterprise application between 2013 and 2018, according to a report from research outfit Ovum called Enterprise Application Software Market Forecasts. The report’s authors argue that e-commerce and CRM solutions will see compound annual growth rates (CAGRs) of approximately ten per cent for the 2013–2018

Facebook made it so easy for brands in the early days — publish a page, build an audience, share the love. But then up went the toll booths. With the social network constantly changing its algorithm, brands are discovering their audience engagement numbers are collapsing. A new study by Simply

The increasing sophistication of platforms, the natural development of digital capabilities over time and the evolution of the marketing function are all feeding into an important shift in CMO priorities. Engagement is now as important as acquisition.  Engagement is becoming a critical watchword and innovation is now the order of

Retailers that collaborate across corporate structures, share data across divisions and who encourage employee participation in analysing customer data are stealing a march on their competitors according to a new study. IBM, along with Planet Retail studied leading retailers in the US & UK, which surveyed 325 senior merchandising executives

Nobody clicks on ads right? Wrong. And if anything the shift to mobility combined with the emergence of video are actually driving up user engagement and with it the effectiveness of digital advertising. According to research by Unruly, ”Online video viewers are almost three times more likely to click through to