Australian online shoppers are put off online buys that don’t offer free returns and free delivery as standard, according to new research from Emarsys. Consumers were asked what would cause them to abandon a purchase during their Christmas shopping, with 16.4 per cent claiming that not having an option for

It’s not just the regular online shoppers filling up their shopping charts from home. Ecommerce volumes are surging to record highs thanks to first-time shoppers, according to new data.  Store closures and stay-at-home orders have accelerated ecommerce adoption around the globe. According to data from Adobe, in the US ecommerce

A new platform called Covid-19 Commerce Insight (ccinsight) has launched to measure consumer expenditure online at both a global and regional level in multiple industry sectors on a daily basis. The platform is currently powered by anonymous data and technology from the leading customer engagement platform Emarsys and leading data analytics

Martech company Emarsys has appointed Adam Ioakim as managing director for the Asia Pacific region while Heath Barlow, Market Lead and Director, Australia and New Zealand, will relocate to London to lead Emarsys in the United Kingdom, Nordics and Benelux as Managing Director from January 2020.  Based in Sydney, Ioakim

tablet online shopping ecommerce retailer fashion

Australian ecommerce retailer Tiger Mist has implemented Emarsys AI-driven marketing platform for EDM, mobile marketing and CRM ads which, according to the company, has revolutionised its digital marketing efforts. Tiger Mist said as it expanded, the digital marketing team realised it had outgrown its legacy marketing platform. The ecommerce site

privacy checklist

Consumer confidence is key, and needs to be earned. Too many companies focus on short-term profits and data quantity instead of quality. The focus needs to be more on customer goodwill and long-term loyalty. In a world of increasing consumer awareness, the risks can be reputation damage, slashed revenues and share

Marketing technology platforms risk becoming commodities if they cannot help CMOs deliver experiences that differentiate them from their competitors. Bijan Bedroud, the chief revenue officer of marketing software provider Emarsys, argues the brands that win are the ones which can leverage the data within their systems to provide personalised interactions

Cloud marketing software provider Emarsys has appointed Heath Barlow as its market lead for Australia. Based in Sydney, Barlow is tasked with driving regional growth and sales. Barlow joined Emarsys in 2011 and was most recently the Managing Director of Emarsys’s Middle East business, based in Dubai. Which-50 and ADMA