Relatable content, personalisation and automation are the three key ingredients to making an email marketing campaign succeed according to Akerho Oghoghomeh, VP for small business at Campaign Monitor. Oghoghomeh said email marketing is not an outdated form of communication, “It is very reliable, trustworthy and authentic when reaching the audiences
How frequently should marketers contact their customers? And what’s the best time to send a marketing email? Those are some of the questions Salesforce hopes its new AI-powered features will answer for its customers. The company unveiled several new marketing capabilities at the company’s Connections conference in Chicago this week.
Teams in America’s National Basketball Association have increasingly been turning to data and analytics to optimise their playing strategies and identify otherwise underrated players. But the trend is also on the rise in NBA marketing departments and has helped one team improve its ad spend 177 per cent. During ADMA’s
Email fraud rose to new levels in 2017 and in the first quarter of 2018 there continues to be an increase in both the size and scope of the problem, according to cybersecurity firm, Proofpoint. The research suggests, socially engineered attacks, which target people rather than technology, are leveraging many different
Email remains one of the most effective direct marketing tools in the digital marketer’s arsenal. But the emergence of personal messaging services like Whatsapp and the wider explosion in digital media channels means platform providers need to keep innovating their email offerings. Adobe is the latest to do this, announcing
Most marketers are well advanced when it comes to executing personalised email campaigns. But a study by eConsultancy suggests that they would get even better results if they personalised other channels. The study, called “Conversion Rate Optimization Report 2016”, finds that personalising search engine marketing, social media, and offline marketing all
There’s a curious email renaissance underway, and if you’re a digital marketer it’s time to pay attention. Our starting point is to challenge a not-so-secret agenda: the tech industry has long fed off the business community’s general ill-will towards email. Feeling our discontent, business decided email must be killed and
Email marketing has enjoyed something of a resurgence in recent years as marketing platforms have become more sophisticated and marketers themselves have come to rediscover its efficacy. According to the Lionbridge 2014 global email survey, email is “One of the most effective channels for reaching and engaging with target audiences”.
Facebook’s recent acquisition of WhatsApp for the eye-watering price tag of $US19 billion is likely just the beginning of a major consolidation in the social messaging space that has also seen Viber acquired by Rakuten. Research outfit Ovum, in its new report called &kdquo;A Guide to the Future of Mobile
McKinsey: email acquisition is 40 times (yes 40 times!) more effective than Facebook and Twitter combined
As a channel for customer acquisition, email delivers results 40 times better than Facebook and Twitter combined, according to management consultants McKinsey & Company. More significantly, its efficacy has improved and pulled away from the popular social channels in the last two years. (Image source: McKinsey & Company) Organic search