Elizabeth Baker

Digital now accounts for more than half the world’s advertising for the first time, according to new figures from Zenith, a subsidiary of the global giant Publicis Media, which also forecasts that ad spend will drop 9.1 per cent this year. Globally, the ad market was hit hardest Q2 this

As the market matures, the growth of internet ad spend in Australia is expected to slow down dramatically, dropping from 12 per cent to 3 per cent by 2021. That’s according to new ad spend forecasts released by Zenith. “Internet ad spend grew 12 per cent in 2018, but a

Online advertising spend is creeping slowly but surely towards the 50 per cent mark of total global ad spend, according to the latest forecasts by Zenith. It is now predicting that by 2021 online spend will reach 49 per cent of the total market, representing around US$329 billion. In Australia