Ed Breault

Marketing, business, target

Innovative CMOs searching for new ways to go to market may be best severed by disrupting their own operations. It sounds counter-intuitive, but according to Ed Breault VP, Marketing & Industry Solutions Aprimo, “challenging the default thinking” is one way to find new spaces and customers. “Some of the best CMOs

Customer Experience

Leading organisations are embracing customer experience and, when necessary, implementing significant operational changes to deliver good CX, according to Ed Breault VP, Marketing & Industry Solutions Aprimo. “Some of the best marketers out there are moving backwards from the customer touchpoint and making their organisation more customer centric. They’re even redesigning and