Econsultancy
Businesses want to deliver a personalised CX for 2019: Report
Businesses want to deliver first-class, personalised customer experiences for this year according to a new report. However, 54 per cent of global companies surveyed categorise their CX maturity as not very advanced. The report, Digital Intelligence Briefing: 2019 Digital Trends from Adobe and Econsultancy said despite the need to be
Aussie marketers still mastering the basics of marketing automation: report
Despite an enthusiasm for marketing automation most Australian users still describe their skills in the area as “basic.” According to a report from Econsultancy produced in partnership with Oracle Marketing Cloud, 71 per cent of Australian and New Zealand organisations said they had been successful in implementing their marketing automation campaigns.
Mobile first remains a pipe dream for many companies: Adobe and Econsultancy study
Despite all the noise in the market, companies are still a long way away from mobile-first digital marketing, although Australasian organisations are stealing a lead on the rest of the world. That’s our main take out from the latest Quarterly Digital Intelligence Briefing released by Adobe and Econsultancy. While the
Content marketing is growing at almost all companies says eConsultancy
More than 90 per cent of companies have increased their content creation activities in the last 12 months and eight of ten intend producing even more content this year according to eConsultancy. However in a blog on the company’s web site, Christopher Ratcliff says the corollary of the increase in
