Ecommerce

tablet online shopping ecommerce retailer fashion

Rising online advertising costs are giving ecommerce sites more opportunity to turn to bricks-and-mortar investments to sell their brand according to a study by Coresight Research.  Data from commercial real estate firm Jones Lang LaSalle Research (JLL Research) in 2018 digital natives said they plan to open 850 physical stores

There is a saying in marketing, that B2B buyers are 80 per cent sure of what their decision will be before they enter the market. Nonetheless, many B2B sellers are relying on word of mouth to build their pipelines. There is a huge opportunity for those in B2B to enter

Three arrows on an archery target

Customers shouldn’t have to explain intent. Businesses should monitor what they are up to, so that customers can expect the same personalised attention from online shopkeepers as they get when visiting their favourite farmers’ market. Put simply, the online marketplace is fundamentally different to the physical marketplace. As customers, we’re

What if you could understand when customers are not going down the right path, or when they are lost? What if you could engage with them in real time — and even intercept carts on the verge of abandonment? The result would be a more successful web site and happier

More Australians are using online marketplaces to buy and sell goods, according to a new retail report released by the CBA.  The recent Commonwealth Bank Retail Retail Insights [PDF] report found 97 per cent of digital shoppers are using online marketplaces and more than two out of five online purchases

Customer experience professionals have been obsessed with mapping customer journeys — optimising business processes and streamlining the passage of engagement. These maps or flowcharts are meticulously designed to guide customers effortlessly from Point A to Point B, to complete their purchase, or to get help. Yet prospects and customers still

Christine Holgate, Alan Joyce

Qantas and Australia Post have signed a seven-year agreement worth more than $1 billion which will give the carrier extra capacity and flexibility to make its parcel deliveries. The new agreement gives Australia Post customers access to Qantas Freight’s dedicated freighter aircraft and priority access to the cargo space on

retail customer sales associate relationship

Most consumers begin their shopping journey on a mobile device and either finish on the same device or go in store. That’s a key finding from Salesforce’s upcoming Commerce Cloud Shopping Index. James Johnson, director industry strategy – retail and consumer goods at Salesforce gave a sneak peek into the

By allowing all associates at all levels in the company participate to build a culture of innovation, Walmart is able to drive change within retail according to Fareena Contractor, head of the Walmart Innovation Community.  Contractor has been the head of the Innovation Community for nearly four years and she

customer shopping retail commerce

As brands struggle to meet rising customers expectations, humans are proving far more disruptive than technology, argues Tiffani Bova, growth & innovation evangelist at Salesforce.  Speaking at the Online Retailer conference in Sydney this week, Bova told delegates that ultimately, consumers want more.  “We want an app that can do