DSP

Brands need to ask some pointed questions to ensure they are getting real value from demand-side platforms (DSP). That’s the view of Timothy Whitfield, the new VP, strategic solutions, Sizmek APAC. Whitfield is one of the best-known technologists in the local adtech sector and made the move from GroupM to

AppNexus has announced what it claims is the launch of the industry’s first programmable Demand Side Platform (DSP), which it is calling AppNexus Programmable Platform (APP). The company said APP uses machine learning to help professional traders execute highly customised and complex strategies through a seamless user interface. Sign up

Tremor Video has sold its buyer platform to Taptica International, a global mobile advertising technology platform, for $50 million. Tremor Video is now a fully programmatic self-service platform for premium video partners. The sale will allow the comapny to focus resources to further expand leadership position in Connected TV and

In this three part series, Timothy Whitfield, director, technical operations at GroupM puts four Demand Side Platforms (DSPs) to the test. Read part one here. The ultimate goal of this test was to review a number of DSPs and understand which DSP was correct for a specific brand to launch

Comparison

In this three part series, Timothy Whitfield, director, technical operations at GroupM puts four Demand Side Platforms (DSPs) to the test. Read part two here. When it comes to programmatic ad tech companies they all seem to have three things in common. They all seem to have more data than