Double Verify

Mobile app brand safety violations have grown by almost 200 per cent in the last year – as users’ content consumption patterns and corresponding ad budgets increasingly shift to mobile. The data is contained in a new report from Double Verify which also reveals that the number of CTV and

DoubleVerify released a quarterly report last week which suggests a huge increase in the release of fraudulent apps into the mobile ecosystem. That’s important because, according to eMarketer, mobile ad spend – estimated at $87 billion in 2019 – will account for more than two-thirds of overall US digital ad