The martech vendor previously known as Dotmailer officially rebranded as Dotdigital in January, to reflect the company’s wider suite of marketing and communications tools for online retailers. Although it doesn’t rhyme, he is no longer ‘Tink Taylor founder of Dotmailer’, the company’s president is happy with the change, telling Which-50

The importance of data to modern marketers is undeniable, but most data that exists today is unusable. That’s according to dotmailer, that found the challenge for marketers now is not data access, but determining which data is useful to analyse. The dotmailer ebook, Your pathway to smarter email automation, suggests

Brands have a grip on the basics of email marketing but “need to move further afield”, according to research from dotmailer. The local portion of the research suggests Australian brands are also finding it difficult to deliver quality email experiences. Email marketing automation company, dotmailer, analysed 100 global ecommerce brands

email marketing, smartphone

Most Australian marketers have a lot of work to do to match the industry and global leaders in email marketing, according to research from dotmailer. Australian retailers are getting the basics right but are struggling with more sophisticated data-driven email campaigns. “It’s clear from the study that we’re focusing very

retail, fashion, ipad, tablet,

Some leading Australian retailers demonstrate strong capabilities in email marketing, but few do so across the board, and stand out performers remain the exception and not the rule. In fact most retailers are still leaving too much money on the table by failing to execute the basics well. That’s our

Delivering personalised customer journeys across offline and online channels is a challenging prospect for marketers. But the challenge is often compounded by the ageing technology at their disposal, according to Dotmailer founder and president, Tink Taylor. “Rapid technological growth has made it increasingly difficult for businesses to separate their marketing

Email automation company Dotmailer and ecommerce agency SmartOSC will work together to provide online marketers and merchants throughout the region with marketing automation solution. “We look forward to working closely with SmartOSC to enable leading online retailers in Southeast Asia to create and send smarter emails with fast, intuitive tools,”