dominate

Top analytics brands dominate Gartner’s marketing resource management magic quadrant Teradata is the clear leader in the marketing resource management space, according to new analysis by Gartner which published its latest magic quadrant on the technology this week. It is the 12th year in a row the company has been

Having been the leader for the past few years of Internet advertising revenue, search advertising shows no sign of slowing down, according to the latest report from professional services company PricewaterhouseCoopers (PwC). The annual report was released today and demonstrates predicted outlooks for the media and entertainment industries for the

Concerns about internet security, the relative popularity of private cloud providers and the ever present issue of customer experience feature highly in research released and discussed this week by the leading industry pointy heads. Accenture, Forrester and Gartner all prompted high levels of social chit chat online with their latest

Facebook and LinkedIn are the clear social media channel preferences for digital marketers, according to a study by Social Media Examiner. Twitter is the third preference, while YouTube delivers a surprisingly strong showing. In the survey, Facebook registered almost 100 per cent usage (actually 97) for B2C marketers, and just

More than half of all online videos will be viewed on a Smartphone or a tablet by 2016 according to projections based on the latest Ooyala Global Video Index. The report found that since 2011 there has been a 719 per cent increase in video views on these platforms and

It was Gartner who first belled the cat on the growing importance of the CMO as the technology buyer du jour with its prediction that by 2016 marketing would spend more on IT than the IT department. The researcher’s long time rivals IDC where slower off the block – in

So, that whole internet palava is working out just fine for Apple and Google. Both companies now sit atop the Interbrand 100 – the list of the most valuable brands in the world. In fact  the tech sector dominates with six of the ten largest brands in the world.  Coca Cola