The transparency of search as an advertising channel is appealing to marketers as it makes it relatively easy to forecast acquisition outcomes and to measure ROI. And, finance managers love the apparent certainty of it when it comes time to approve budgets. That’s why search is often the first

Digital will influence more than $US2 trillion in retail sales in the US in 2015, and yet retailers still massively underestimate the impact of digital behaviour, according to research by Deloitte Digital. In a piece of research entitled “Navigating the new digital divide”, Deloitte turned its attention to the bulk

Amazon delivery

Another day, another billion dollar acquisition. Amazon has made transparent its rumoured intent to get into video entertainment with the acquisition of Twitch, a live streaming service. The deal, actually worth $US 970 million was announced earlier today. Google was apparently also interested in the company at one stage, and