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Whether you are a dedicated online retailer, an online brand or simply sell through digital channels, all retail businesses are facing the same issue: the shift of consumers and transactions from desktop to mobile. And, according to Peter Sheldon, Senior Director for Strategy at Magento, “The acceleration has happened faster

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Businesses remain under severe pressure to evolve IT to support digital transformation programs. Agility, responsiveness and cost-effectiveness are essential to stay relevant to employees, customers, partners and other stakeholders. To meet these challenges, businesses are turning in increasing numbers to the cloud and Software as a Service applications. Learn more

There is a huge opportunity to win business by applying customer experience (CX) principles — but brands must move fast. That’s the view of CX futurist and author Blake Morgan, who will be keynoting at the Magento Live Australia 2019 conference in Sydney on 12 and 13 February. Register for Magento

China’s middle class is already around the size of the entire population of the USA and Australia combined. Even more remarkable, is the fact China’s middle class is expected to double by the end of the decade. For local ecommerce merchants, the opportunity is huge. Australian retailers will get the

While many organisations will be anxious about the upcoming GDPR regulations, some are eagerly awaiting them and the prominence they will give to data governance. For the most proactive it’s an opportunity to change the data conversation and develop new capabilities. Sign up for Which-50’s Irregular Insights newsletter Patrick Dewald,

Marketing leaders are increasingly measured by their contribution to their company’s revenues and less on traditional campaign metrics. However, a significant number still struggle to define and validate the level of their contribution according to a new study of over 400 local marketers. The Marketo research report called  “Can You Demonstrate

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Each year, Australian consumers close their wallets and walk out the door of one business on the way to another. For the brands waving bye-bye to their unsatisfied customers, the cost is estimated at $120 billion. That figure comes from an Accenture study conducted in 2016, and demonstrates the importance

Huge growth in the volume of digital content brands produce has made digital asset management more important than ever, according to Jon Williams, senior vice president international, Aprimo. “The development and the volume of content that most organisations are delivering is growing exponentially. Globally, it’s said to be doubling every

Marketers like to think of their craft as art and science in equal measure. But what happens when the process — the science — of marketing impedes the creative flow. For many creative staff, the systems they have to endure make the process of delivering great experiences frustrating and expensive.

Technology is an enabler. It helps to deliver the goal, but it should never be an end in itself. Too many marketers still think that their troubles end when they turn on the machine. Worse, they cede too decision making to technology professionals while underestimating the opportunity to drive significant