digital transformation

Digital is table stakes for brands today. All brands have digital functionality and data, whether it be mobile applications, e-commerce platforms, social media, CRM data or click-through rates on advertising impressions. However, many brands fail to optimize digital strategies and leverage the full range of data available. At Gartner L2,

Global management consulting firm, Partners in Performance, has launched a new practice to assist business to master to the “people dimension” of digital transformation. The company says its new digital practice will help clients deliver lasting commercial results by ensuring people and technology work in sync. Sign up for Which-50’s

Recent visits to three different AMC movie theaters highlighted a clear success factor for building a great digital business strategy. Customers must be the primary beneficiaries of digital business strategies, certainly before the organisation attempts to reap substantive benefits. The single most important aspect of a digital business strategy must

Almost three quarters (72 per cent) of Australian executives acknowledge their employees are more digitally mature than their organisation, resulting in a workforce “waiting” for the organisation to catch up. This is according to Accenture Technology Vision 2019, the annual report from Accenture that predicts key technology trends that will

Less than a quarter of CMOs are directly responsible for their organisation’s digital transformation, according to Forrester, which argues marketing chiefs are too preoccupied with short term ROI initiatives and competing priorities to lead long term strategic change. Register now for Which-50’s webinar on the disruptive impact of chatbots! However they

Successful digital transformation initiatives must be accompanied by culture changes, says Gartner. That means CIOs responsible for digital initiatives will need to play a key role in establishing the right mindsets and practices. Gartner predicts that by 2021, CIOs will be as responsible for culture change as chief HR officers

Coles has selected three SAP products to help transform its digital operations across procurement, human resources (HR) and its business processes. The supermarket giant is implementing intelligent enterprise resource planning (ERP) with SAP S/4HANA, along with SAP Ariba for procurement and SAP SuccessFactors streamline and automate its HR operations. Sign

According to data from Gartner’s 2018 CEO survey, CMOs are an essential part of the team driving digital transformation across the enterprise. Why marketing? Put simply, it’s being driven by the power of the buyer.  Buyer demands for the great experiences enabled by digitalisation are forcing CMOs and marketers to reevaluate their strategies and

digital strategy meeting planning digital

While the utilities sector is undergoing digital transformation companies are still facing a number of hurdles, the prominent is a weak digital strategy. In a survey commission by OpenText, Australian executives were asked what they saw see as the key impediments to digital transformation in the utilities sector. Over 30

The University of NSW (UNSW) is implementing Adobe Experience Cloud as part of a five-year deal to overhaul its digital ecosystem and improve its integrated marketing capabilities and personalised communications. The partnership will turn UNSW’s complex digital ecosystem into a single-view platform to improve digital experiences for its students, researchers,