digital transformation

Digital transformation is an overused term. In reality, most firms are moving to digital out of necessity and taking only small steps to get there. While the work is critical, it’s usually far from the massive overhauls spruiked by business leaders. That is the view of Roz Gregory, head of

Malaysia Airports is one year into a five year digital transformation aimed at matching the world’s best airport experiences. Fundamental to the strategy is data and analytics, according to the group’s CIO, Yiang Ming Lee. “There’s a lot of gut feel that comes from running an airport. There’s a lot

customer experience CX 5 stars rating consumers

Businesses want to deliver first-class, personalised customer experiences for this year according to a new report. However, 54 per cent of global companies surveyed categorise their CX maturity as not very advanced. The report, Digital Intelligence Briefing: 2019 Digital Trends from Adobe and Econsultancy said despite the need to be

Companies need to focus maniacally on the customer experience and they need to appreciate how difficult business transformation can be. This was one of the key messages out of Adobe CEO Shantanu Narayen’s keynote speech at the Adobe Summit in Las Vegas today. Sign up to Which-50’s Digital Marketing Newsletter

Digital is table stakes for brands today. All brands have digital functionality and data, whether it be mobile applications, e-commerce platforms, social media, CRM data or click-through rates on advertising impressions. However, many brands fail to optimize digital strategies and leverage the full range of data available. At Gartner L2,

Global management consulting firm, Partners in Performance, has launched a new practice to assist business to master to the “people dimension” of digital transformation. The company says its new digital practice will help clients deliver lasting commercial results by ensuring people and technology work in sync. Sign up for Which-50’s

Recent visits to three different AMC movie theaters highlighted a clear success factor for building a great digital business strategy. Customers must be the primary beneficiaries of digital business strategies, certainly before the organisation attempts to reap substantive benefits. The single most important aspect of a digital business strategy must

Almost three quarters (72 per cent) of Australian executives acknowledge their employees are more digitally mature than their organisation, resulting in a workforce “waiting” for the organisation to catch up. This is according to Accenture Technology Vision 2019, the annual report from Accenture that predicts key technology trends that will

Less than a quarter of CMOs are directly responsible for their organisation’s digital transformation, according to Forrester, which argues marketing chiefs are too preoccupied with short term ROI initiatives and competing priorities to lead long term strategic change. Register now for Which-50’s webinar on the disruptive impact of chatbots! However they

Successful digital transformation initiatives must be accompanied by culture changes, says Gartner. That means CIOs responsible for digital initiatives will need to play a key role in establishing the right mindsets and practices. Gartner predicts that by 2021, CIOs will be as responsible for culture change as chief HR officers