Digital media

Almost $3 billion a year in digital media advertising expenditure is wasted, according to an analysis by independent digital media agency Next&Co which says it arrived at the figure using its new media auditing tool. The company has built the proprietary media auditing tool, which it calls Prometheus, and says

Adobe Digital Index

Digital media spend is forecast to climb to US$168.2 billion in 2017, representing 30 per cent of total global media expenditure, according to the Carat Ad Spend Report released this month. Which-50 and ADMA are introducing a one day classroom-based digital transformation education program for senior executives lead by visiting US subject