Digital Marketing

The statement ‘millennials do not trust advertisers’ is lazy and incorrect according to a number of industry professionals who spoke at the Zenith Marketing to Millennials event last week. The panel, hosted by Zenith CEO, Nickie Scriven, featured speakers Kim Portrate, CEO of ThinkTV; Carolyn Bollaci, head of agency at

Marketers need to get their companies moving at the “speed of trust”. When they achieve that, the business grows faster because fewer things get in the way. That was a key message Derek Laney, Salesforce’s head of APAC Product Marketing, delivered to senior marketing executives at Which-50’s recent Personalisation in

Webinars are an extremely powerful marketing tool, according to Alison Jack, Marketing Campaign Coordinator at Employsure. She warns that they take time and effort to organise — but the rewards are worth it. She says, “Planning is key. A lack of planning and structure can lead to ad hoc webinars

In the next two years, $5.8 trillion dollars will be spent in digital commerce according to Marketo CEO Steve Lucas. To capture a share of it marketers need to focus on experiences, he said. Lucas spoke during the Marketo Nation Engage conference in Sydney this week telling the audience ecommerce

In 2019, personalisation is a marketing maxim. As B2B and B2C customers become increasingly savvy and independent researchers, the marketing landscape is rapidly clogging: buyers see more messages, have access to more information, and research more independently than ever before – and are therefore more likely to become overwhelmed. Personalisation,

Facebook has apologised to marketers who were unable to access its ad interfaces, including Ads Manager and the Marketing API, yesterday during an outage which impacted the social media giant’s platforms globally. Facebook, Instagram and Whatsapp all experienced partial outages for more than 12 hours, in what is thought to

Customer engagement will be the battlefield where brands win or lose in the future, according to Twilio’s chief marketing officer Sara Varni. She said if you think about those companies making headlines like Uber or Airbnb it wasn’t because they invented something new but reinvented a way to consume an

Digital is table stakes for brands today. All brands have digital functionality and data, whether it be mobile applications, e-commerce platforms, social media, CRM data or click-through rates on advertising impressions. However, many brands fail to optimize digital strategies and leverage the full range of data available. At Gartner L2,

The ACCC has asked for more input from the industry as its digital platforms inquiry turns its focus to the ad tech supply chain. During a speech to the Australian Association of National Advertisers (ANNA) and ThinkTV audience in Sydney last night, Rod Sims, chair at the ACCC asked for

Nearly one fifth of the 21st century is behind us already – gosh time flies. Generation Z, those who were born in the 2000s, are now entering the workforce as adults. I wonder what the term “IT” means to them? If they learn by listening to office conversation, they would