Digital Marketing

As the COVID-19 forces companies to halt trade shows, gatherings and events globally, digital content has become essential in driving business opportunities, marketing education and customer engagement , according to a new report from the CMO Council. The report, Making Content Marketing Convert noted marketing organisations lack the necessary capabilities

When third-party cookies eventually disappear, brands will need to change their strategies.  During a LiveRamp panel discussion entitled Online Identity in a Cookieless World, Ben Campbell, Nine’s Director of Advertising and Data Products, said that brands are going to have to get much closer to their digital activity — particularly

IT and marketing are normally seen as different ends of a spectrum, but when the Chief Marketing Officer and the Chief Information Officer come together, their union can create a culture where teams can work together.  Both sides clearly have the best interests of the business at heart — but

The issue is that brands are increasingly competing for the quality of experiences that they offer for customers attention says Jenny Williams, ADMA marketing lead.  In ADMA’s Brave Marketing Podcast, Williams said for marketers to create a great experience and personalise a journey it’s really important for marketers and for

The ACCC is asking for submissions for its inquiry into the digital advertising technology supply chain and advertising agency services in Australia.  Submissions are open now and close April 21.  The consumer watchdog is asking for views from companies who buy digital display advertising, ranging from small businesses to global

Businesses are failing to recognise how AI has already changed the consumer, according to Mathew Sweezey, director of marketing strategy at Salesforce.  During the Salesforce World Tour in Sydney, which was hosted virtually today, Sweezey said any medium that an individual interacts with on a daily basis now is empowered

The Australian online advertising market grew at a slower rate for 2019 at 5.6 per cent to $9.3 billion according to a new IAB report. That’s compared to the full year in 2018 when spending grew 11.6 per cent.  The IAB Australia Online Advertising Expenditure Report showed video advertising was

Advertising in digital audio platforms continues to grow with 75 per cent of media buyers placing ads in podcasts, according to a new IAB report, the Audio Advertising State of the Nation. The report also highlighted 90 per cent of media buyers are buying ads in streaming services. Nearly two-thirds

Social media app TikTok is gaining popularity with not only Gen Z but other generations have embraced the video-sharing platform.  According to the global edition of the We Are Social Digital 2020 report TikTok was the fourth most downloaded social app following Facebook, Messenger and WhatsApp in 2019. In Australia

Meal kit subscription company Marley Spoon has appointed Kate Whitney to the position of Chief Marketing and Growth Officer for Marley Spoon Australia. Whitney will be joining the team in Sydney on February 3. Whitney joins Marley Spoon from Pernod Ricard in the US, where she was the Director of