Digital Marketing

As a publisher, you typically start with a standard set of ad sizes — regardless of the way you chose to monetize the site. And, that’s the right move. IAB standard ad sizes have higher demands, this, in turn, leads to better competition and higher eCPM. But why not go

Around the world, each government’s response to the current pandemic has been different as has the effectiveness of those individual responses. The old fault lines of the developed and developing economies do not provide the easy dichotomy to parse responses as they might have in the past.   In fact, the

The current pandemic highlighted what customers really cherished – including it seems toilet paper, pasta and gallons of hand sanitiser, and it also brought about an increase in ecommerce spending.  For marketers who had obsessed over customer experience and engagement for the last few years that meant recalibrating the relationship

As marketers work from home and are siloed away from co-workers, family and friends, it is imperative they always include their own mental wellbeing as well as their colleagues.  There are any number of factors — screen fatigue, reduction in human contact, the difficulty of building and maintaining culture —

The day has arrived for your webinar. However, the work of generating the strongest ROI is just getting started. The second webinar in our Maximising Webinar ROI miniseries will show brands plan how to build the strongest engagement during the event. Register: For the second episode in the ON24 series

I’m sure it’ll come as no surprise to you that things are not looking good for marketing budgets in 2020. But how things have changed. Just over 6 months ago we published Gartner’s 2019-2020 CMO Spend Survey, and while budgets had declined a little in 2019, confidence was very high regarding

Just over 50 per cent of Australians believe brands should not advertise as normal in the current COVID-19 climate, according to a new Hootsuite and We Are Social April Global Statshot report.  The research shows only 48 per cent of Australians want brands to advertise as normal. However, global data

IAB Australia has expanded its board adding the Executive Tech Council (ETC) in a bid to increase industry representation.  The bureau said the addition of an ETC representative will bring additional technical insights to Board discussions around standards, guidelines and general industry issues. The IAB Board is made up of

Over the past decade there have been huge investments in marketing and advertising technologies, and in data analytics platforms to help companies better deliver their messages and manage the customer response. At the same time, marketers are expected to take a more direct role as advocates and champions for the

While their businesses are undergoing digital transformation, leaders are failing to recognise one element crucial to their success: their people. Organisations have spent the better part of the last decade transforming in a bid to keep up with constant disruption, fast pace of technological change and skills shortages.  And while