Digital Marketing

Facebook has apologised to marketers who were unable to access its ad interfaces, including Ads Manager and the Marketing API, yesterday during an outage which impacted the social media giant’s platforms globally. Facebook, Instagram and Whatsapp all experienced partial outages for more than 12 hours, in what is thought to

Customer engagement will be the battlefield where brands win or lose in the future, according to Twilio’s chief marketing officer Sara Varni. She said if you think about those companies making headlines like Uber or Airbnb it wasn’t because they invented something new but reinvented a way to consume an

Digital is table stakes for brands today. All brands have digital functionality and data, whether it be mobile applications, e-commerce platforms, social media, CRM data or click-through rates on advertising impressions. However, many brands fail to optimize digital strategies and leverage the full range of data available. At Gartner L2,

The ACCC has asked for more input from the industry as its digital platforms inquiry turns its focus to the ad tech supply chain. During a speech to the Australian Association of National Advertisers (ANNA) and ThinkTV audience in Sydney last night, Rod Sims, chair at the ACCC asked for

Nearly one fifth of the 21st century is behind us already – gosh time flies. Generation Z, those who were born in the 2000s, are now entering the workforce as adults. I wonder what the term “IT” means to them? If they learn by listening to office conversation, they would

Most would assume marketers would have a strong perception of marketing in a company however a Marketo report says that is not entirely the case. The report, Marketing 2025: The future of skills and technology in marketing across Australia and New Zealand CEOs had more stronger responses to positive statements on marketing than

Australian ecommerce retailer Tiger Mist has implemented Emarsys AI-driven marketing platform for EDM, mobile marketing and CRM ads which, according to the company, has revolutionised its digital marketing efforts. Tiger Mist said as it expanded, the digital marketing team realised it had outgrown its legacy marketing platform. The ecommerce site

It is every Boomer’s job to make you successful, according to Chris Port, Chief Operating Officer at Dell Boomi, addressing a packed audience in Las Vegas for the Boomi World conference. Boomers, in this context, are representatives of Dell Boomi. Port described the way Boomi is structured, with four teams

Marketers expect a vastly different technology stack in 2025 to that which is available to them today. That’s a key finding of a new piece of research conducted by Marketo in Australia and New Zealand. In the study called, Marketing 2025: The future of skills and technology in marketing across Australia and

A marketing leader today could struggle to recognise the marketers of the future with technologies like artificial intelligence and neuromarketing emerging as the key tech drivers over the next five to seven years according to a new study.  A new Marketo report, Marketing 2025: The future of skills and technology in marketing