Digital Marketing
Event cancellations spark rethink of content marketing strategies: CMO Council
As the COVID-19 forces companies to halt trade shows, gatherings and events globally, digital content has become essential in driving business opportunities, marketing education and customer engagement , according to a new report from the CMO Council. The report, Making Content Marketing Convert noted marketing organisations lack the necessary capabilities
How will the industry respond to the transition away from third-party cookies
When third-party cookies eventually disappear, brands will need to change their strategies. During a LiveRamp panel discussion entitled Online Identity in a Cookieless World, Ben Campbell, Nine’s Director of Advertising and Data Products, said that brands are going to have to get much closer to their digital activity — particularly
Perfecting the relationship between the CIO and CMO
IT and marketing are normally seen as different ends of a spectrum, but when the Chief Marketing Officer and the Chief Information Officer come together, their union can create a culture where teams can work together. Both sides clearly have the best interests of the business at heart — but
The problem of integration and why it matters
The issue is that brands are increasingly competing for the quality of experiences that they offer for customers attention says Jenny Williams, ADMA marketing lead. In ADMA’s Brave Marketing Podcast, Williams said for marketers to create a great experience and personalise a journey it’s really important for marketers and for
ACCC calling for feedback over its adtech inquiry
The ACCC is asking for submissions for its inquiry into the digital advertising technology supply chain and advertising agency services in Australia. Submissions are open now and close April 21. The consumer watchdog is asking for views from companies who buy digital display advertising, ranging from small businesses to global
AI has already changed the consumer, says Salesforce exec
Businesses are failing to recognise how AI has already changed the consumer, according to Mathew Sweezey, director of marketing strategy at Salesforce. During the Salesforce World Tour in Sydney, which was hosted virtually today, Sweezey said any medium that an individual interacts with on a daily basis now is empowered
Australian online ad market growth rising but at a slower rate, says IAB
The Australian online advertising market grew at a slower rate for 2019 at 5.6 per cent to $9.3 billion according to a new IAB report. That’s compared to the full year in 2018 when spending grew 11.6 per cent. The IAB Australia Online Advertising Expenditure Report showed video advertising was
Most media buyers look to podcasts for advertising: IAB
Advertising in digital audio platforms continues to grow with 75 per cent of media buyers placing ads in podcasts, according to a new IAB report, the Audio Advertising State of the Nation. The report also highlighted 90 per cent of media buyers are buying ads in streaming services. Nearly two-thirds
How marketers are taking advantage of TikTok’s endless stream of content
Social media app TikTok is gaining popularity with not only Gen Z but other generations have embraced the video-sharing platform. According to the global edition of the We Are Social Digital 2020 report TikTok was the fourth most downloaded social app following Facebook, Messenger and WhatsApp in 2019. In Australia
Marley Spoon Appoints Kate Whitney as New CMO
Meal kit subscription company Marley Spoon has appointed Kate Whitney to the position of Chief Marketing and Growth Officer for Marley Spoon Australia. Whitney will be joining the team in Sydney on February 3. Whitney joins Marley Spoon from Pernod Ricard in the US, where she was the Director of
