Digital Marketing

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  As consumers demand visibility, transparency and consent as to who has the rights to their data, distrust towards brands and how they are using customer data has increased. In Australia, the Privacy Act is currently under review which should bring about heavier data privacy regulations, Google will be removing

Are you one of the billion active TikTok users? Or are you rather the Twitter type? Either way, chances are you have come across hateful content online. Hate speech starts offline — and can be accelerated by threats to society. COVID-19 is one such example: the pandemic has fuelled a global wave

Networking, data, identity, marketing

Boardroom Ventures, owner of Boardroom Media and has taken a strategic interest in data company Eight Dragons Digital Pty Ltd which holds an Australian opt-in consumer dataset of approximately 14.2 million Australians with detailed audience segmentation. In addition to its Australian data Eight Dragons holds over 200 million records

As a publisher, you typically start with a standard set of ad sizes — regardless of the way you chose to monetize the site. And, that’s the right move. IAB standard ad sizes have higher demands, this, in turn, leads to better competition and higher eCPM. But why not go

Around the world, each government’s response to the current pandemic has been different as has the effectiveness of those individual responses. The old fault lines of the developed and developing economies do not provide the easy dichotomy to parse responses as they might have in the past.   In fact, the

The current pandemic highlighted what customers really cherished – including it seems toilet paper, pasta and gallons of hand sanitiser, and it also brought about an increase in ecommerce spending.  For marketers who had obsessed over customer experience and engagement for the last few years that meant recalibrating the relationship

As marketers work from home and are siloed away from co-workers, family and friends, it is imperative they always include their own mental wellbeing as well as their colleagues.  There are any number of factors — screen fatigue, reduction in human contact, the difficulty of building and maintaining culture —

The day has arrived for your webinar. However, the work of generating the strongest ROI is just getting started. The second webinar in our Maximising Webinar ROI miniseries will show brands plan how to build the strongest engagement during the event. Register: For the second episode in the ON24 series

I’m sure it’ll come as no surprise to you that things are not looking good for marketing budgets in 2020. But how things have changed. Just over 6 months ago we published Gartner’s 2019-2020 CMO Spend Survey, and while budgets had declined a little in 2019, confidence was very high regarding

Just over 50 per cent of Australians believe brands should not advertise as normal in the current COVID-19 climate, according to a new Hootsuite and We Are Social April Global Statshot report.  The research shows only 48 per cent of Australians want brands to advertise as normal. However, global data