Digital Marketing

Increasingly sophisticated technology combined with changes in the way business works are transforming the role and expectations on B2B sales people. But one thing that hasn’t changed is the power of the relationship between the buyer and seller. Trust remains the bedrock upon which great deals are built. Data revealed

When looking into the mindset of numerous CMOs, a few of them had similar successful attributes, we decided to identify them as “Skilled Revolutionaries”. The qualities that set these leaders apart are identified in Strategy First, How marketers can avoid common technology pitfalls and drive real ROI, a study which Cheetah

This is the rightful question on many marketers’ minds these days. In the numerous conversations I’ve had with marketing leaders, I’ve heard three types of answers: 1) Some assume that “Millennial” is still a universal term referring to all young consumers (it’s not). 2) Others know there’s a difference between

Relatable content, personalisation and automation are the three key ingredients to making an email marketing campaign succeed according to Akerho Oghoghomeh, VP for small business at Campaign Monitor.  Oghoghomeh said email marketing is not an outdated form of communication, “It is very reliable, trustworthy and authentic when reaching the audiences

When consumers lose trust in marketers and advertisers the whole ad ecosystem falls apart, argues Mel Silva, managing director at Google ANZ.  During a presentation at Advertising Week in Sydney, Silva told delegates consumers start to lose trust in that ecosystem when they don’t feel their personal data is being

Marketers are consistently trying to cut through the noise to capture consumers’ attention, and this job isn’t going to get any easier, argues Meabh Quoirin, co-owner and CEO at trends platform Foresight Factory. During Advertising Week in Sydney today, Quoirin told attendees the relentless quest for attention is a real

Banning averages, understanding different types of intelligence and studying retro trends can help brands future proof themselves according to Geoffrey Colon, head of Microsoft Advertising Brand Studio at Microsoft Advertising.  Speaking at Advertising Week in Sydney today, Colon outlined how these three strategies can future proof your brand.  Sign up

As homes begin to act more as intelligent agents, consumers will expect more personalised and relevant levels of service, which Graeme Wood, head of futures and product at Starcom, dubbed as “hyperservice”.  Starcom recently conducted an experiment giving four Australian families various technologies such as smart speakers and smart fridges,

Microsoft Australia has transformed its B2B marketing model, placing greater emphasis on buyer/user needs when it engages with customers, according to Nicole Beecroft, commercial marketing manager. During the Adobe Symposium in Sydney last week, Beecroft spoke about the company’s B2B marketing transformation.  Sign up for Which-50’s Irregular Insights newsletter She

Nine has launched its new advertising buying platform, 9Voyager giving SMEs the opportunity to advertise on the company’s various channels.  The self-serve automated buying platform was built by Nine in house using the 9Galaxy technology.  According to Nine its unique proprietary technology allows business owners of all sizes to access