More than eight out 10 consumers say digital tools and services aren’t living up to their expectations, according to Gartner. The research firm argues the challenge is present across industries and has been exasperated by digital leaders. The analysts conducted an in-depth survey of more than 4,0000 consumers in the
Ecommerce retailers have a wide range of tactics at their disposal to attract and retain customers — such as sales, discounted shipping or customer service. But if they’re smart, they can also leverage the digital experiences they provide to their customers. A recent SAP Consumer Propensity report outlines three ways
Customer intelligence plays a critical role these days both in guiding the brand and customer experience. As marketers have become more sophisticated in their use of marketing technology and in their interpretation of data, brands that fail to target customers with personalised, relevant and engaging content are now left exposed.