digital commerce

In the next two years, $5.8 trillion dollars will be spent in digital commerce according to Marketo CEO Steve Lucas. To capture a share of it marketers need to focus on experiences, he said. Lucas spoke during the Marketo Nation Engage conference in Sydney this week telling the audience ecommerce

Good morning earthlings. By 2021 three billion of you will be using digital commerce according to a new report from Juniper. That’s a 25 per cent increase on today. The figures are contained in a new report called, Digital Commerce: Key Trends, Sectors & Forecasts 2017-2021.  According to the authors,


I bought a car online. There were parts of this digital commerce experience that were good, bad and ugly, but it was possible, which I appreciated as a consumer and a research analyst. If you’re a seller involved in considered purchases, like selling cars or industrial equipment, this should serve as

Research outfit Juniper Research predicts the global digital commerce transactions market will swell to over eight trillion US dollars by the end of the decade. That’s up from just under $US5 trillion last year. According to the study, called “Digital Commerce: Key Trends, Sectors & Forecasts 2016-2020”, signficiant growth in

Every marketer has the potential (and responsibility) to be a digital commerce marketer. Research says so. Just take a look at Gartner’s 2015-2016 CMO Spend Survey and the surge in marketing spending on digital commerce. “But what if my company doesn’t sell online?” Great question. Selling online or offline, selling

Smartphones are the biggest driver of new digital commerce, according to the recently released 2015 Demandware Shopping Index. Tablets, meanwhile, are in retreat as a commerce platform of choice. The company says its data reveals that shopping attraction, which measures the growth in number of shoppers, soared, drive almost all