Digital advertising spend will grow by 18 per cent CAGR (Compound Annual Growth Rate) over the next five years, rising from $184 billion in 2017 to $420 billion in 2022. These figures include advertising spend across mobile, desktop, wearables and DOOH (Digital-out-of-Home) signage. The figures are contained in a new
Is digital advertising broken? If you believe Brendan Eich, one of the digital sector’s most respected voices, then yes it is. Eich is developing a blockchain-based digital advertising platform to clean up the mess he sees in the ecosystem, and reward users for their attention. Not everyone is in agreement.
The global brand management services market is expected to grow at a CAGR of over 6 per cent over the next five years due to the growth in popularity of digital advertising. The figures are contained in a study into procurement trends by Technavio. Take our Which-50 reader survey and
When he and his team placed the first two paid banner ads — ever — on Wired’s online magazine, Hotwired.com, back in 1994, John Nardone didn’t feel like a seer. He was working at an agency called Modem Media, building websites for Coors’ refreshing alco-pop Zima and AT&T, and Wired
SAP has come very late to the digital marketing game, but at least it is being smart about it. The company is bringing its strength in analytics to bear on ad tech with the announcement this week of SAP XM. The company’s SAP Exchange Media (SAP XM) platform is described as