digital advertising

Australia’s digital advertising market grew 3 per cent quarter-on-quarter and 6.5 per cent year-on-year to reach $2.381 billion for the September quarter. The figures are contained in the latest  IAB Online Advertising Expenditure Report prepared by PwC.  The three advertising categories, general display, classifieds and search & directories all recorded

A reluctance by the federal Labor party to embrace a digital-first campaign strategy left it “flat-footed and falling behind its opponents” in this year’s election, a wide-ranging internal review has found. Sign up to Which-50’s Digital Marketing Newsletter The review, publicly released today, examines what went wrong for a Labor

measuring success growth measure

Australia’s online advertising market grew 7 per cent to reach $9 billion in the last financial year, according to figures from the IAB, the peak trade association for online advertising. But while online ad spend continued to grow, the rate of growth is tapering off in Australia, even with a

Online advertising spend is creeping slowly but surely towards the 50 per cent mark of total global ad spend, according to the latest forecasts by Zenith. It is now predicting that by 2021 online spend will reach 49 per cent of the total market, representing around US$329 billion. In Australia

writing feedback survey document business write

The ACCC has asked for more input from the industry as its digital platforms inquiry turns its focus to the ad tech supply chain. During a speech to the Australian Association of National Advertisers (ANNA) and ThinkTV audience in Sydney last night, Rod Sims, chair at the ACCC asked for

Amazon, Prime

Amazon is a growing force in digital advertising, gradually muscling in on Google and Facebook in a concerted effort to grow advertising revenue from its increasingly “pay-to-play” platform. Sign up to Which-50’s Digital Marketing Newsletter Google, under particular threat as a competing search engine, is already responding with its own

robot, chalk, AI

It’s been interesting to witness and be a part of the programmatic advertising debate over the last few years. Programmatic ads have had some wins. And they’ve had some losses, and stories of ad fraud, and they’ve lost and regained the trust of certain third parties. Through it all, one

One of the most powerful people in advertising says digital platforms need to lift their game to regain consumer trust and that the secret is out about the sordid state of the digital advertising supply chain. Unilever CMO Keith Weed said the advertising giant would prioritise investing in “responsible platforms”

If you feel like you are being bombarded by gambling advertisements, there’s a good reason: you are. Gambling ad spend is skyrocketing and companies are utilising sophisticated digital advertising strategies to target and personalise their products and services. WHICH-50 Reader Survey: Help us improve Which-50 by taking our annual reader

Sharing, apple, money, smartphone

Over the next year 67 per cent of digital advertising spend in APAC will go to Google and Facebook, according to a new report from Salesforce. Globally, 66 per cent of digital advertising spend will go to Google Search, YouTube, Facebook, and Instagram in FY19, which runs from March 2018