digital advertising

Online advertising spend is creeping slowly but surely towards the 50 per cent mark of total global ad spend, according to the latest forecasts by Zenith. It is now predicting that by 2021 online spend will reach 49 per cent of the total market, representing around US$329 billion. In Australia

writing feedback survey document business write

The ACCC has asked for more input from the industry as its digital platforms inquiry turns its focus to the ad tech supply chain. During a speech to the Australian Association of National Advertisers (ANNA) and ThinkTV audience in Sydney last night, Rod Sims, chair at the ACCC asked for

Amazon, Prime

Amazon is a growing force in digital advertising, gradually muscling in on Google and Facebook in a concerted effort to grow advertising revenue from its increasingly “pay-to-play” platform. Sign up to Which-50’s Digital Marketing Newsletter Google, under particular threat as a competing search engine, is already responding with its own

robot, chalk, AI

It’s been interesting to witness and be a part of the programmatic advertising debate over the last few years. Programmatic ads have had some wins. And they’ve had some losses, and stories of ad fraud, and they’ve lost and regained the trust of certain third parties. Through it all, one

One of the most powerful people in advertising says digital platforms need to lift their game to regain consumer trust and that the secret is out about the sordid state of the digital advertising supply chain. Unilever CMO Keith Weed said the advertising giant would prioritise investing in “responsible platforms”

If you feel like you are being bombarded by gambling advertisements, there’s a good reason: you are. Gambling ad spend is skyrocketing and companies are utilising sophisticated digital advertising strategies to target and personalise their products and services. WHICH-50 Reader Survey: Help us improve Which-50 by taking our annual reader

Sharing, apple, money, smartphone

Over the next year 67 per cent of digital advertising spend in APAC will go to Google and Facebook, according to a new report from Salesforce. Globally, 66 per cent of digital advertising spend will go to Google Search, YouTube, Facebook, and Instagram in FY19, which runs from March 2018

ad fraud

Danish adtech company Adform says it has uncovered “one of the largest bot networks to be discovered in digital advertising”. ‘HyphBot’ is a highly sophisticated ad fraud operation responsible for millions of false impressions, according to the company. They also say the scheme was netting as much as $US1.2 million

mobile ads

Digital advertising spend will grow by 18 per cent CAGR (Compound Annual Growth Rate) over the next five years, rising from $184 billion in 2017 to $420 billion in 2022. These figures include advertising spend across mobile, desktop, wearables and DOOH (Digital-out-of-Home) signage. The figures are contained in a new

Is digital advertising broken? If you believe Brendan Eich, one of the digital sector’s most respected voices, then yes it is. Eich is developing a blockchain-based digital advertising platform to clean up the mess he sees in the ecosystem, and reward users for their attention. Not everyone is in agreement.