Digital

Brands in digital TV have a tendency to overcomplicate things for advertisers. They feel the need to use certain technologies just because they are available, according to Patrick Darcy, CEO at Cadreon. He said, “an advance in technology — certainly programmatic, data or addressability — because there’s changes in technology,

“If your company is not an icon on a person’s mobile phone, you really don’t exist.” That’s the risk that Australian brands face, according to Gerd Schenkel, Leader of the Digital Practice at consultancy Partners in Performance. Sign up for Which-50’s Irregular Insights newsletter Nominate today for the Which-50 Digital

Businesses are investing more money in technology to differentiate the experience between various channels, however consumers are almost equally as satisfied on dissatisfied with different channels.  That’s according to Vikram Sehgal, VP analytics strategy APAC at Forrester. During the Forrester CX event in Sydney last week, Sehgal told attendees when

It is not technology, but culture, that is critical to becoming a future-forward business. So says futurist Chris Riddell, the first ever Chief Digital Officer for Mars Incorporated and global futures advisor to the Australian Federal Police. During Genesys’ Humanity Reinvented: Beyond Tomorrow webinar, Riddell discouraged the audience of business

Nearly one fifth of the 21st century is behind us already – gosh time flies. Generation Z, those who were born in the 2000s, are now entering the workforce as adults. I wonder what the term “IT” means to them? If they learn by listening to office conversation, they would

While there is an abundance of focus on digital transformation, it is important to remember that it is just one of four major transformative forces acting up the modern enterprise, according to Dell CEO and founder Michael Dell. Speaking at the international Boomi World Tour last year Dell also stressed that

Despite the imperative of digital transformation, organisations are reluctant to take the necessary digital steps, according to research from Forrester. The research firm surveyed business leaders on their digital change finding many fundamentally misunderstood the strategy and most were dangerously complacent around its biggest risk. In August, fellow analysts from

The Australian Small Business and Family Enterprise Ombudsman (ASBFEO), Kate Carnell advocates digitalisation for small to medium enterprises (SMEs) and provides policy advice to government on how to encourage SME’s to get online. Australia’s capacity to remain competitive in the digital economy is contingent on our ability to harness the value

Customer experience is increasingly recognised as the key brand differentiator of the future as price and product variances tighten. And for those in the financial services industry (FSI), digital is expected to be the CX battleground as traditional channels give way to digital. However, contrary to conventional wisdom, competing on

Half of Australian and New Zealand (A/NZ) organisations are struggling to become more connected, according to new research conducted by Vanson Bourne. According to another study – this time by Grand View Research, the global iPaaS market will reach US$2.71 billion by 2025, with Asia Pacific to experience the highest compound