DGA

staff, job, appointment

Andrea Martens has been appointed Managing Director of ADMA and Digital + Technology Collective (D+TC). Martens joins ADMA from prestige skincare brand Jurlique where she was Global Chief Brand Officer. Sign up to Which-50’s Digital Marketing Newsletter Prior to her role at Jurlique, Martens was Vice President Marketing / Managing

Stephen Porges has been appointed CEO of the Australian Alliance for Data Leadership to provide data leadership, advocacy and governance to Australian businesses. The Australian Alliance for Data Leadership (AADL) is a network of Associations with the common thread of data and customer experience, representing the essential functions of data-driven

Compliance, regulation

Industry association Data Governance Australia (DGA) recently launched a new Code of Practice, aimed at self-regulating the practice of data governance across all Australian businesses, that outlines the use, collection and management of data. This new benchmark set by DGA puts the interests of consumers first and enables companies to

File, data, transparency

Data Governance Australia (DGA) has today launched a draft Code of Practice which outlines industry standards and benchmarks for the responsible collection, use, management and disclosure of data. The draft Code is open to public consultation until 21 July 2017. During this period, DGA will take feedback and submissions on

DGA

It would be a big mistake to assume that consumers are willing to write brands a blank cheque when it comes to the use of personal data. Instead, marketers need to work harder than ever to build trust amongst customers and prospects of the brands they represent. These issues were