Design Thinking

The rise of data-driven decision making has coincided with a resurgence of design thinking. Both processes are now seen as critical to delivering the ideal customer experience. To further understand the area we spoke to Joe Cincotta, director of Thinking Group. Read The Future of Marketing: Edition 4 Data-Driven Marketing 

Design thinking is a viable strategy for organisations tasked with delivering customer experiences, according to guests on the latest Which-50 podcast. Originating in architecture in the 1960’s, design thinking has recently been applied to business strategy with intriguing results. Sign up for Which-50’s Irregular Insights newsletter In the fourth Which-50