Dentsu Aegis

Dentsu Aegis Network (DAN) Australia and New Zealand (ANZ) has appointed Patrick Darcy to the role of Chief Data & Technology Officer.  With extensive expertise spanning adtech, data-driven marketing, analytics and programmatic ecosystems, Darcy joins DAN from Cadreon Australia where he’s held a number of leadership roles – most recently CEO.  Webinar:

The latest ad spend forecasts from Dentsu Aegis Network shows slower growth than originally predicted in Australia and key markets around the world. Overall global ad growth is predicted to grow 3.6 per cent in 2018, down from the 4.3 per cent growth Dentsu predicted in June 2017. WHICH-50 Reader