Datorama

Marketing growth and efficiency are two of the top priorities for marketers in the Asia Pacific, however, this focus on growth does not come easy. Significant impediments remain, according to the Salesforce Datorama Marketing Intelligence Report Asia Pacific published late last year. Download Datorama Asia Pacific Marketing Intelligence Report According to

Australian marketers are getting bogged down by misalignment on reporting, budget constraints and varied views of performance as pressure mounts to move from brand custodians to drivers of growth and ROI, according to research from Salesforce. The results also show the much hyped data driven approach to marketing still relies

As a practitioner, I hated the first week of the month. It meant I had to lead my team of smart, capable marketing analysts through a never ending, difficult slog known as… REPORTING WEEK. Ah, yes. If you’ve served marketing analytics in any capacity, you’ll know what I mean. The

media agency, advertising agency

This year global digital advertising spends will smash through the $300 billion threshold, before ballooning to almost $420 billion by 2022. According to eMarketer, which published the figures, within two years digital will absorb the majority of the world’s advertising spend. That should mean happy days for the media buyers

Marketing intelligence platform Datorama will join Salesforce’s Marketing Cloud, bolstering its AI and data analytics capabilities. Overnight Salesforce announced it has agreed to buy Datorama. Financial terms were not disclosed, but Israeli news site Calcalist reported the CRM company paid more than $800 million in cash for its latest acquisition. Sign

Marketing intelligence sofware will become more mainstream in the next six to 18 months, argues Leah Pope, global CMO of martech company Datorama. “Marketing intelligence is a fairly new, emerging market. Marketing analytics has been around for a very long time but marketing intelligence is kind of a combination of