Data Day

The Economist has quadrupled its subscription profits in four years and in 2017, the circulation business was the single-largest contributor to the group’s profits for the first time in its 174 year history. That growth has been driven by targeted marketing activity designed to find subscribers willing to pay for

It’s important to have a vision but remember to start small and prove the value of data-driven marketing quickly. That’s the advice from Patrick McQuaid, General Manager of Customer Data and Analytics at NAB. NAB started to overhaul its marketing operations two years ago, investing heavily in data and analytics,

Matt Oczkowski, Cambridge Analytica

The man responsible for spending a large chunk of Donald Trump’s digital advertising dollars isn’t a fan of programmatic advertising. Take our Which-50 reader survey and go into the draw for a chance to win a pair of Sony H.ear Bluetooth headphones or 1 of 5 Google Daydream VR headsets

Justin De Graaf

Data-driven marketers who want executive buy-in should find out what metrics matter most to their bosses and align their pitches to those business values. That’s the advice from Justin De Graaf, director of data strategy and precision marketing at Coca-Cola. Delivering the opening keynote at ADMA’s Data Day in Sydney

Still baffled by Donald Trump’s election victory? Well, Trump’s data team leader, Matt Oczkowski, is coming to Australia in April to share his insights into how analytics helped Trump win the 2016 US election. Oczkowski, who is the head of product for British company Cambridge Analytica, will be one of