Data

Deloitte has acquired analytics and financial performance management business, Bistech. Terms of the deal were not disclosed.  Founded in 2000, Bistech helps clients to better understand and harness their business-critical data, leveraging cloud technologies and modern analytics solutions to make informed business decisions and achieve enhanced performance. Bistech co-owners, Shane

For adtech and martech to work together, the core focus needs to be the consumer, says Adele Wieser, Regional Managing Director, APAC at Index Exchange.  During a LiveRamp panel discussion entitled Online Identity in a Cookieless World, Wieser posed the question, “How do we make a very consumer-centric approach to

Data is supposed to be the bedrock of digital transformation, unlocking insights, efficiencies and even new business models. But new research suggests most Australian workers are not even able to utilise data, let alone generate additional value from it. Research from the Data Literacy Project – a joint initiative between

When third-party cookies eventually disappear, brands will need to change their strategies.  During a LiveRamp panel discussion entitled Online Identity in a Cookieless World, Ben Campbell, Nine’s Director of Advertising and Data Products, said that brands are going to have to get much closer to their digital activity — particularly

The issue is that brands are increasingly competing for the quality of experiences that they offer for customers attention says Jenny Williams, ADMA marketing lead.  In ADMA’s Brave Marketing Podcast, Williams said for marketers to create a great experience and personalise a journey it’s really important for marketers and for

Consumers will have greater control of their data and what it is used for under Australia’s new consumer data right, according to new privacy guidelines released today.  “Data can only be shared at the consumer’s request, for a specific purpose and for a limited time period. Consumers also have the

Analytics might be seen as a corporate tool to boost revenues and gather insights on customers but now the food industry is taking a piece of the data pie to help reduce waste and improve production.  One of the ways this is being done is through commercial kitchens. Winnow is a

If, like me, you worked in privacy about ten years ago, you’ve probably felt like that ghost rider on the freeway. Listening to the radio, knowing for sure you were doing things right, you hear an emergency broadcast announce that there’s one ghost rider around where you are driving. Seeing

In November 2002, when SARS, a respiratory virus broke out in southern China, 774 people died and 8,098 were infected. Nearly 17 years later in December 2019, the Novel Coronavirus was first identified in the Wuhan province, a similar respiratory illness to SARS.  At the time of publishing there are

Data from Australia’s consumer watchdog shows Australian mobile phone users are spending less time on phone calls and more time in messaging applications. Cheaper unlimited broadband plans have also helped boost the total amount of data downloaded by 47 per cent over the year. It is the first time traditional