Data

Australian organisations are struggling to scale their digital initiatives and local CIOs are less likely than their global counterparts to hold a strategic role in their organisation. Australia and New Zealand data from Gartner’s 2019 CIO Agenda survey released this week found only 30 per cent of organisations in ANZ

The most important question regarding marketing analytics today is not how important analytics is to long-term marketing success. The critical question is how much impact is analytics driving to one’s business. And better yet, how can we, as marketing leaders, make analytics teams more efficient and effective. Gartner research consistently confirms that analytics will be

Facebook Here Together Campaign

Facebook has again exposed its users’ data, according to security researchers which say they found 540 million users’ details including passwords available on public storage servers. Facebook is yet to respond to the claims. Security firm UpGuard claims two third-party developed Facebook apps collected and posted the information on publicly

Companies are being urged to consider the ethical implications of their AI ambitions to ensure that as the technology increasingly embeds itself in our lives, it doesn’t take away the values society holds dear. “Technology may let us do new things quicker, faster and cheaper, and easier, but at the

The Association of Market and Social Research Organisations (AMSRO) has launched new data privacy initiatives for its members at its annual Leaders Forum 2019, a practice approach for the responsible use of customer data in research and analytics. “All companies that collect and use personal data face ever increasing risks

Facebook has admitted hundreds of millions of its users’ passwords were stored in plain text and able to be accessed by its employees. In a blog post, Pedro Canahuati, VP Engineering, Security and Privacy at Facebook said the company has fixed the issues and will be notifying those users whose

Data and analytics are becoming increasingly critical for Formula One racing teams. But for the underlying data storage systems, reliability and simplicity is king for current champions Mercedes. Sign up for Which-50’s Irregular Insights newsletter Yesterday Finnish driver Valtteri Bottas won the Australian Formula One Grand Prix in Melbourne and

So, marketing leaders, you have a new data scientist on your team? First of all, congratulations! Data scientists are rare and expensive, which means hiring one is a true feat for most marketing leaders. Not to mention, you’ve unlocked a host of new possibilities. Leveraging predictive? Making use of AI?

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Businesses remain under severe pressure to evolve IT to support digital transformation programs. Agility, responsiveness and cost-effectiveness are essential to stay relevant to employees, customers, partners and other stakeholders. To meet these challenges, businesses are turning in increasing numbers to the cloud and Software as a Service applications. Learn more

AI will drive economic growth in the West

Global investments in fintech ventures doubled last year to US$55.3 billion due to a surge in funding in China and gains in other markets according to a new Accenture report. In Australia, fintech startups raised US$756.7 million last year, doubling the amount of $322.3 million in 2017. Accenture said this