Data

Legislators around the world want to give consumers more control over their data and personal information in the digital age. Already the effects of Europe’s General Data Protection Regulation (GDPR) are being felt by businesses worldwide. Yet the California Consumer Privacy Act (CCPA), a forthcoming privacy law from the home

As homes begin to act more as intelligent agents, consumers will expect more personalised and relevant levels of service, which Graeme Wood, head of futures and product at Starcom, dubbed as “hyperservice”.  Starcom recently conducted an experiment giving four Australian families various technologies such as smart speakers and smart fridges,

Consumer sentiment is increasingly hostile to the concept of businesses harvesting their personal data for commercial reasons. Yet the same time, more consumers than ever before expect a personalised experience and are increasingly loyal to the brands that understand them. It is this seemingly paradoxical contrast between consumer sentiment and

The ability to capture both structured and unstructured data and share it is crucial for organisations to analyse it effectively. However, as organisations plan their evolution from descriptive to predictive analytics, one of the key issues they face is a lack of infrastructure. A recent SAP report, Challenges for Analytics as

The Information Commissioner’s Office (ICO) has released a preliminary report into how personal data is used in real time bidding (RTB) in programmatic advertising, saying it has concerns over how personal data is used in the process. Sign up for Which-50’s Irregular Insights newsletter Published today, the ICO Update report

The number of security breaches impacting Australian organisations increased 18 per cent in 2018, according to new research published by Accenture and Ponemon Institute. The study shows Australian companies experienced an average of 65 security breaches in 2018, compared to an average of 53 in 2017. Based on interviews with

IBM and NGO Stop The Traffik believe predictive intelligence could be used to break apart the modern slave trade. The problem, however, is human trafficking occurs all over the world and the data needed to spot patterns and identify criminals is hidden in organisations around the globe. Caroline Taylor, vice

Australian organisations are struggling to scale their digital initiatives and local CIOs are less likely than their global counterparts to hold a strategic role in their organisation. Australia and New Zealand data from Gartner’s 2019 CIO Agenda survey released this week found only 30 per cent of organisations in ANZ

The most important question regarding marketing analytics today is not how important analytics is to long-term marketing success. The critical question is how much impact is analytics driving to one’s business. And better yet, how can we, as marketing leaders, make analytics teams more efficient and effective. Gartner research consistently confirms that analytics will be

Facebook has again exposed its users’ data, according to security researchers which say they found 540 million users’ details including passwords available on public storage servers. Facebook is yet to respond to the claims. Security firm UpGuard claims two third-party developed Facebook apps collected and posted the information on publicly