Data

Customer data platforms (CDP) are growing in popularity however, brands are still struggling to create a unified view of customers according to a Forrester study, commissioned by Oracle.  The report, Getting Customer Data Management Right found brands want to unify customer data but face several challenges in bringing different data

Takeovers of smaller rivals by digital platforms, including their data sets, may pose a threat to consumers’ choice and privacy according to Rod Sims, chairman of the ACCC.  “Few consumers are fully informed of, nor can they effectively control, how their data is going to be used and shared,” Sims

How does a company that’s become a multi-billion dollar business on then back of supporting IT and security professionals transition into one that focusses on the broad challenges facing an entire business? Although most of Splunk’s revenue – as much as 80 per cent – comes from its traditional customer

Although a South African-born entrepreneur might be the most well-known maker of electric cars, another company has been at it for far longer. Ferdinand Porsche’s first car was all-electric and unveiled with a drive through the streets of Vienna. Now, over 120 years later, the car company he started is

Splunk has long been a favoured tool in tech teams. Its purpose is to bring together the data from disparate systems – usually the logs from all manner of different network, security and server hardware – into a single location so that it can be analysed. While that use case

Legislators around the world want to give consumers more control over their data and personal information in the digital age. Already the effects of Europe’s General Data Protection Regulation (GDPR) are being felt by businesses worldwide. Yet the California Consumer Privacy Act (CCPA), a forthcoming privacy law from the home

As homes begin to act more as intelligent agents, consumers will expect more personalised and relevant levels of service, which Graeme Wood, head of futures and product at Starcom, dubbed as “hyperservice”.  Starcom recently conducted an experiment giving four Australian families various technologies such as smart speakers and smart fridges,

Consumer sentiment is increasingly hostile to the concept of businesses harvesting their personal data for commercial reasons. Yet the same time, more consumers than ever before expect a personalised experience and are increasingly loyal to the brands that understand them. It is this seemingly paradoxical contrast between consumer sentiment and

The ability to capture both structured and unstructured data and share it is crucial for organisations to analyse it effectively. However, as organisations plan their evolution from descriptive to predictive analytics, one of the key issues they face is a lack of infrastructure. A recent SAP report, Challenges for Analytics as

The Information Commissioner’s Office (ICO) has released a preliminary report into how personal data is used in real time bidding (RTB) in programmatic advertising, saying it has concerns over how personal data is used in the process. Sign up for Which-50’s Irregular Insights newsletter Published today, the ICO Update report