Data

Coles has expanded its partnership with market analytics provider IRI to provide suppliers with insight into customer needs with the launch of data analytics tool Coles Synergy.  Coles Synergy will provide suppliers with insights across products, stores, geographies and sales channels, allowing them to better understand customer needs and collaborate

With the pandemic restrictions still in place, the majority of office workers have been sent to work from home. This disruption has added additional pressure for businesses to digitalise services. At the SAS and Which-50 webinar, The Role of the CMO at the Most Disruptive Moment, the panellists explained to

Implementing analytics software can assist a company in increasing efficiencies and gaining more insight into the business process, this was the case for DMICDC Logistics Data Services (DLDS) who implemented NEC technology to capture real-time location of its transport. This transformation was explored in the recently released NEC whitepaper, Taming

Before businesses implement data analytics into their businesses they first need to understand the challenges ahead of them. In a recently released NEC report, Taming Your Data Assets and Delivering Real Business Outcomes, it highlights a number of roadblocks companies need to identify and understand. These include, The sheer volume

You’ve booked a date, chosen out the topic and know how the software works, but how do you get the most engagement before your webinar. Webinars are a highly effective way of building an audience and reaching it at scale. The content of your webinar is a key element, but

Since the global outbreak of COVID-19 more customers are turning to AI-based customer service tools and more brands are using these tools to help manage requests according to new data from Zendesk.  Zendesk’s Benchmark Snapshot Data analyses the support interaction data of more than 20,000 global companies. According to the

Over the past decade there have been huge investments in marketing and advertising technologies, and in data analytics platforms to help companies better deliver their messages and manage the customer response. At the same time, marketers are expected to take a more direct role as advocates and champions for the

New research shows 65 per cent of Australians are less willing to buy a product or use a service from a brand if it uses their personal data. While there are variations by product category, the report argues that this statistic demonstrates the rise of data privacy considerations in consumers’

Deloitte has acquired analytics and financial performance management business, Bistech. Terms of the deal were not disclosed.  Founded in 2000, Bistech helps clients to better understand and harness their business-critical data, leveraging cloud technologies and modern analytics solutions to make informed business decisions and achieve enhanced performance. Bistech co-owners, Shane

For adtech and martech to work together, the core focus needs to be the consumer, says Adele Wieser, Regional Managing Director, APAC at Index Exchange.  During a LiveRamp panel discussion entitled Online Identity in a Cookieless World, Wieser posed the question, “How do we make a very consumer-centric approach to