Darren Guarnaccia

Adobe is getting out of the adtech managed services businesses. CEO Shantanu Narayen told investors last week during a Q2 earnings call the company will not continue to offer its Advertising Cloud transaction services. It marks a significant retreat for the marketing tech leader and may raise some questions in

Twenty-five years ago this week, Doug Weaver was the Eastern Advertising Director for Wired Magazine when he and his team sold the first banner ad to AT&T. From little things, big things grow. This year brands will spend over half a trillion dollars on digital advertising, representing over 60 per

The primacy of privacy, the rapid transformation of storytelling and of course the inexorable rise of e-commerce — this is what it feels like to live inside the pages of Mary Meeker’s famous Internet Trends report (all 333 slides this year). In a series of personal contributions below, our readers