Dan Ross

Creative boost, rocket, growth, paper

Optimisation platform Optimizely is gaining traction in the Australian market, as more businesses turn to software to help them run experiments to improve their digital channels. Twelve months after opening its Australian office, Optimizely has signed up 24 new customers locally, on top of renewals and expansions within its existing

Optimizely, which enables businesses to test different versions of their digital channels, has today opened an Australian office to grow its local customer base. Previously Optimizely’s Australian customers, including Atlassian, Optus, AGL Energy, Chemist Warehouse and Fox Sports, were serviced by a team based in the company’s San Francisco headquarters.