Start-up energy retailer Amber Electric has raised AU$2.5 million in an investment round led by Australian VC firm Square Peg. Amber Electric launched with its MVP a year ago with a small number of customers in South Australia and Sydney. The fresh capital will be used to drive business growth,
Cover Story: Why Electricity retailers will pay you to use less power. And other ways the energy market is changing.
Emerging business models in energy retail are designed to help consumers save money, and in some scenarios even earn money from the devices in their homes – flipping the traditional electricity retail model on its head. The industry is approaching a tipping point. In deregulated markets like Australia utility companies