customers

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Organisations undergoing change grapple with a myriad of challenges. But more often than not at the heart of the change is the customer, according to Ben Sharp, head of revenue and operations ANZ at Pureprofile. Understanding that and embracing customer experience is key to any transformation, according to Sharp. Leadership Webinar:

When it comes to online shopping, and despite the wide variety of opportunities Australian customers demonstrate a clear preference for particular types of purchases. According to the 2018 SAP Consumer Propensity Report, travel, fashion and entertainment top the online shopping list. Among those surveyed, 72 per cent are buying flights,

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Since the Facebook Cambridge Analytica scandal occurred earlier this year, more customers are becoming conscious of their data and how it is being used. In a new Salesforce report, 59 per cent of customers believe their personal data is vulnerable and 54 per cent question whether businesses’ intended use of

Using digital to draw customers back into the physical realm “Does it always have to be digital?” That’s a question that comes up a lot in marketing, according to Michaela Brockstedt, President of Brandsavvy.buzz and a former VP of Marketing at Westfield in the US — where she lead the

Consumers sit at the heart of the digital revolution. We know from McKinsey’s research that the benefits of digital disruption accrue mostly to the consumer, not the disrupter. And we can see how companies that put customer utility and experience at the heart of their business have been able to

Think your customers are loyal? Think again. The biggest surprise for incumbents facing digital disruption is the sudden absence of customer loyalty — the result of having thought too little about customer loyalty. Established businesses can easily confuse necessity with customer engagement. Monopoly or dominance can have that effect —

Using digital to draw customers back into the physical realm “Does it always have to be digital?” That’s a question that comes up a lot in marketing, according to Michaela Brockstedt, President of Brandsavvy.buzz and a former VP of Marketing at Westfield in the US — where she lead the

Think your customers are loyal? Think again. The biggest surprise for incumbents facing digital disruption is the sudden absence of customer loyalty — the result of having thought too little about customer loyalty. Established businesses can easily confuse necessity with customer engagement. Monopoly or dominance can have that effect —

Twitter’s biggest problem is its customers … Consumers sit at the heart of the digital revolution. We know from McKinsey’s research that the benefits of digital disruption accrue mostly to the consumer, not the disrupter. And we can see how companies that put customer utility and experience at the heart

Twitter’s biggest problem is its customers … Consumers sit at the heart of the digital revolution. We know from McKinsey’s research that the benefits of digital disruption accrue mostly to the consumer, not the disrupter. And we can see how companies that put customer utility and experience at the heart