customer loyalty

New research from Accenture found that US companies risk losing $1 trillion of revenue if they fail to maintain customer relevance, forcing consumers to seek alternative brands. Once gone, more than one quarter of the consumers are unlikely to return. As part of its “Living Business” study, Accenture surveyed 400 C-level executives from

As consumer expectations continue to climb, brands are faced with the growing demand to provide quality products and services along with quick and effective customer service. To understand how this impacts brands and drives customer loyalty, LivePerson commissioned a survey of 1,000 Australia-based consumers age 18 and older who identified