customer data

Australian consumers are becoming more aware of data practices and privacy issues. They are also becoming less tolerant of poor or insecure practices. That’s according to new local and global research released this week. According to research from ADMA (Association for Data-driven Marketing and Advertising) and GDMA (Global Alliance of

There is no need to wait for flawless data systems or technology in order to gain valuable customer insights and generate real returns, according to a recent article from McKinsey and Company. The article, titled ‘Capturing Value From Your Customer Data’, said that many companies might already have the data