CRM

When I was young and fresh out of college, people urged me to start contributing to a retirement fund as soon as I could. They explained that since I had time on my side, even modest investments would pay significant dividends. I just needed the discipline to start saving early.

Enterprise software company Zoho Corporation is opening an Australian office, hiring a full go-to-market team and launching cloud data centres in Sydney and Melbourne to accelerate its growth in the region. Located in Byron Bay, NSW the office will support Zoho’s existing customers and raise the brand’s profile in Australia.

Salesforce Tower San Francisco Downtown

RMIT is launching a new online course to train workers in customer relationship management (CRM) software. Open to IT, marketing and sales professionals, CRM Professional with Salesforce is a six week course which costs $2,200. Sign up for Which-50’s Irregular Insights newsletter Built in collaboration with Salesforce, the course aims

Customer service software firm Zendesk has launched its new open standards CRM platform, Sunshine, as well as new sales and data and analytics tools. The new products mark an expansion from Zendesk’s traditional customer support solutions. Leadership Webinar: Which-50’s 2019 Outlook and Business Transformation Drivers webinar is set for November

coffee couch using tablet tablet customer smartphone devices

Customer experience sounds like a glib throwaway phrase used to try and hook a business into either buying a new sales system or marketing plan. After all, it’s obvious isn’t it – keep the customer happy they buy more. Surely, it’s as simple as adding comfy chairs and good coffee

smartphones

The field of data management is rife with acronyms for solutions that can seem vague like Customer Data Platform (CDP), Data Management Platform (DMP) and, in our case, Master Data Management (MDM). This is not exactly what I imagined I would be obsessing about as a marketer at this point

SAP formally launched a suite of applications, SAP C/4HANA, at its Sapphire 2018 conference in Orlando. It says the new solution which bundles together Hybris, Gigya and CallidusCloud will help businesses serve and retain customers. SAP also announced the SAP HANA Data Management Suite, the industry’s first comprehensive data management solution that

CRM, marketing, sales and customer service platform, HubSpot has announced the general availability of Service Hub Service Hub, an all-in-one customer service system that changes the way businesses approach and deliver customer support. Powered by HubSpot’s free CRM, Service Hub provides companies with a complete record of a customer’s journey

At the end of 2017 worldwide customer relationship management (CRM) software revenue overtook that of database management systems (DBMSs), making CRM the largest of all software markets, according to Gartner. Worldwide CRM software revenue amounted to $US39.5 billion in 2017, overtaking DBMS revenue, which reached $US36.8 billion in the same

Sharing, apple, money, smartphone

Over the next year 67 per cent of digital advertising spend in APAC will go to Google and Facebook, according to a new report from Salesforce. Globally, 66 per cent of digital advertising spend will go to Google Search, YouTube, Facebook, and Instagram in FY19, which runs from March 2018