Criteo

Shares in retargeting business Criteo fell off the cliff today after it became apparent that the impact of Apple’s Intelligent Tracking Prevention (ITP) solution in its Safari browser could be much more than the 10-12 per cent figure the French based Nasdaq listed company initially indicated. ITP limits the ability

Criteo

Criteo has promoted of Mollie Spilman to Chief Operating Officer. Spilman joined Criteo in 2014 and leads all commercial teams—revenue, supply, operations, and marketing—globally. The company says that during her tenure, Spilman has been instrumental in Criteo’s growth to a nearly two billion dollar revenue business and credited her with what it claims

Attempts by Criteo to circumvent Apple’s new privacy settings have put the company on a collision course with regulators in the US and Europe according to a new report, whose authors also accuse the French digital giant of attempting to cover its tracks and remove evidence of its workarounds. The

Criteo’s detection and mitigation of ad fraud is almost twice as bad as its peers in the AdTech sector, according to a paper by private due diligence investment group Gotham City Research. Following on from its analysis of the Method Media Intelligence study last week, GCR has released a more detailed outline

Some questions Criteo might like to address

Below are the questions we sent to Criteo’s corporate headquarters after learning about the Method Media Intelligence research. We never received specific answers. However Criteo did provide the following statement: “Whilst Criteo does not comment on individual cases, we would like to reaffirm that Criteo’s goal has always been to serve as a

retargeting

Retargeting platform Criteo has been smashed in two new reports. The first was written by an ad fraud consultancy called Method Media Intelligence and the second by financial analysts Gotham City Research (GCR), which sought to validate the MMI study based on its own analysis. As a result of that

Criteo has provided a point by point rebuttal to some — but not all — of the criticisms levelled at it in a recent Seeking Alpha story. However, it has shared that information with investors rather than customers. The email (see below) provides some insight into the kind of heat Criteo

France-based ad tech company Criteo — a leader in the retargeting space — has responded angrily to the latest allegations of ad fraud, describing them as “unsubstantiated and false” and attacking a blogger’s decision to publish under a nom de plume. The claims stem from its legal dispute with US rival SteelHouse and,

Online retailer The Iconic increased its monthly retargeting revenue by 300 per cent  over six months by tightening the personalisation of its marketing messages to web site visitors and significantly minimising the number of online shopping carts that never make it to conversion. The site also experienced a  350 percent

Performance marketing technology outfit Criteo has appointed Alex Baker as commercial manager to head up a new team dedicated to mid tier and small advertisers. The team will focus on advertisers such as traditional bricks and mortar retailers moving online, pure play travel companies, online retail companies, and challenger classified sites.