Google, Amazon and several large adtechs are helping fund the spread of disinformation about COVID-19 by placing unknowing brands’ advertisements on websites with false claims about the pandemic, according to a new report. The Global Disinformation Index, a UK government-backed group seeking to combat the spread of disinformation online, published

Retargeting giant Criteo is being investigated by the French data protection authority following a complaint by an international privacy group about the collection and exploitation of consumers’ data by adtechs. Which-50 has confirmed the investigation with both the French authority and Criteo in what could be a landmark case for

Shares in retargeting company Criteo have taken a dive after it was reported that Google is considering changes to its ad tools that would make it more difficult to target ads through its Chrome browser. If true it will be the third technology industry giant to have introduced changes hostile

Criteo shares have once again been smacked, dropping to a new low at one point after Facebook decertified the company as a marketing partner and analysts at Goldman Sachs issued an unfavourable note on the subject. Shares in the company peaked in April last year at $54.39, but closed at

Apple appears to be bracing itself for a turf-war with the ad-tech community, stepping in to protect its users from Facebook’s increasingly nefarious privacy practices via an upgrade to its Safari browser across mobile and desktop. At this week’s annual WWDC conference, Apple’s SVP of software, Craig Federighi announced that

Retargeting company Criteo has removed its CEO Eric Eichmann, who will also leave the board of the business immediately according to a statement from the company. He will be replaced by returning founder (and current Chairman) JB Rudelle. The statement says Eichmann will continue to act as an advisor to the

Call me a pedant. Every quarter for the last few years Criteo has bragged about a 90 per cent retention rate. Every single quarter. Not 91 per cent. Not 89 per cent. 90 per cent precisely, every quarter. We have never seen anything like it. It’s quite a performance. Except

The Electronic Frontier Foundation has raised concerns over retargeting company Criteo’s commitment to consumer privacy and its inclusion in the Acceptable Ads initiative. In a post published on December 22, the advocacy group details Criteo’s attempts to overcome Apple’s decision to block third-party cookies on its Safari browser — which

The need to navigate the changing landscape of digital marketing — driven by ever-rising customer expectations — was a common theme across many of Which-50’s most popular digital marketing stories published this year. Topping the list was Which-50’s coverage of ad retargeting platform Criteo. The story began late last year,

Which-50 covers a diverse range of stories with the aim of bringing practitioners insights from the entire digital ecosystem. This breadth of coverage is reflected in the two lists below, our most read articles and our most shared articles for 2017. In-depth coverage of specialist topics dominated our most popular