Is Alphabet Google’s mid life crisis or an Apple iPod moment? Google’s announcement that it would rebrand itself and restructure into a new holding company called Alphabet, is notable not just for its news value – but its timing. ‘The Brand Formerly Known As Google’ intends to be a conglomerate

In a typical week, when the world is calm and we convince ourselves that the everyday events at the bottom of the world might just carry some wider meaning, the tweet stream is invariably filled to the brim with boy bands and sundry other ephemeral celebrities. But it is when the