Cricket

Cricket Australia is partnering with HCL Technologies to scale its ongoing digital transformation. The multinational replaces former digital technology partner Accenture and will be tasked with creating and managing digital experiences for millions of fans, players, employees, and grassroots cricket communities. Terms of the deal were not disclosed beyond it

The holy grail of social media marketing is to be able to channel content to influencers which resonates with them to the extent that they amplify such content into their networks — thus generating “earned media” at scale. The skill in maximising the return on investment for such content marketing lies