Marketers like to think of their craft as art and science in equal measure. But what happens when the process — the science — of marketing impedes the creative flow. For many creative staff, the systems they have to endure make the process of delivering great experiences frustrating and expensive.

In one sense the skills needed for good data analysis are obvious, says Claudia Perlich, Chief Scientist, Dstillery and a six year veteran of the T.J. Watson IBM research lab. A demanding knowledge of statistics, advanced modeling techniques, coding  and experience with data. But she tells Which-50,  a great analyst needs

As companies scale there is a danger that they can lose sight of the very thing that made them great – the creativity of their staff and the beautiful elegance of their ideas. Now a new study by Forrester commissioned by Adobe seeks to quantify the value all of the