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The world’s best known software development platform GitHub will remove all non-essential cookies from its websites to improve developers’ experience and protect their privacy. Visitors to the website will not see a cookie banner on GitHub.com or its subdomains. The announcement made Friday comes just a week after French regulators

Google

France’s data regulator today announced it had fined Google 100 million euros and Amazon 35 million euros – around AU$219 million – for placing advertising cookies on users’ computers without consent. The french regulator, CNIL, conducted investigations into the tech giants between December last year and May regarding their french

This year saw more visitors to Gumtree platforms than ever before. Users are tapping the platforms for community support and for economic opportunity in the pandemic. At the same time the platform is beefing up its advertising offering, letting brands take advantage of millions of customers and thousands of data

cookies

Quantcast has released a privacy preference management tool it says will simplify consent management and improve users’ browsing, and is urging local marketers and publishers to respect consumer choices before regulators make them. On Wednesday adtech company Quantcast launched Permisio, an expansion of Quantcast Choice, the popular consent management platform

Dynamic Yield, a personalisation platform bought by McDonalds last year for a reported US$300 million plus, today unveiled a new feature that allows brands to guarantee consumers no data is collected on them without explicit consent. The company says the option is in response to the rising tide of global

In 2004, as a final year student studying for my degree in marketing at the University of Central Lancashire, I became fascinated in the single semester module entitled “e-marketing”. So much so that I decided on the subject area for my final year dissertation. The topic “The Privacy Issues Arising

When third-party cookies eventually disappear, brands will need to change their strategies.  During a LiveRamp panel discussion entitled Online Identity in a Cookieless World, Ben Campbell, Nine’s Director of Advertising and Data Products, said that brands are going to have to get much closer to their digital activity — particularly

Cookie, Biscuit

Third-party cookies are foundational to how adtech works today. Adtech is deeply linked to the third-party cookie, but this is all going to change within two years.  At a LiveRamp panel discussion entitled Online Identity in a Cookieless World, Travis Clinger, VP Global Strategy and Partnerships at LiveRamp, said the

As more money pours more into digital advertising the size of the opportunity grows for ad fraudsters, who are continually developing new schemes to evade detection and pilfer the riches from the advertising ecosystem.  The World Federation of Advertisers (WFA) estimates that by 2025, over $50 billion will be wasted

The current ecosystem of programmatic advertising is unsustainable, according to the APAC MD of multinational adtech Index Exchange, who has welcomed Google’s decision earlier this month to phase out third party cookies. Adele Wieser, Index Exchange’s regional managing director APAC says privacy was the catalyst for Google’s decision to effectively