Cookies

Research commissioned by data connectivity platform LiveRamp shows that advertisers using its Authenticated Traffic Solution (ATS) can achieve an ROI of 343 per cent. The platform uses pseudonymised identifiers with the purpose of connecting marketers with people rather than cookies. The company claims that this helps organisations to spend their

advertising programmatic data analysis technology

  As consumers demand visibility, transparency and consent as to who has the rights to their data, distrust towards brands and how they are using customer data has increased. In Australia, the Privacy Act is currently under review which should bring about heavier data privacy regulations, Google will be removing

Google’s outline last week about its preferred path to what it calls a privacy-first web – basically how it views the world once it stops supporting 3rd party cookies – has drawn criticism and cynicism in some quarters, while others see it simply as confirmation of the search giant’s new

cookies

The world’s best known software development platform GitHub will remove all non-essential cookies from its websites to improve developers’ experience and protect their privacy. Visitors to the website will not see a cookie banner on GitHub.com or its subdomains. The announcement made Friday comes just a week after French regulators

Google

France’s data regulator today announced it had fined Google 100 million euros and Amazon 35 million euros – around AU$219 million – for placing advertising cookies on users’ computers without consent. The french regulator, CNIL, conducted investigations into the tech giants between December last year and May regarding their french

This year saw more visitors to Gumtree platforms than ever before. Users are tapping the platforms for community support and for economic opportunity in the pandemic. At the same time the platform is beefing up its advertising offering, letting brands take advantage of millions of customers and thousands of data

cookies

Quantcast has released a privacy preference management tool it says will simplify consent management and improve users’ browsing, and is urging local marketers and publishers to respect consumer choices before regulators make them. On Wednesday adtech company Quantcast launched Permisio, an expansion of Quantcast Choice, the popular consent management platform

Dynamic Yield, a personalisation platform bought by McDonalds last year for a reported US$300 million plus, today unveiled a new feature that allows brands to guarantee consumers no data is collected on them without explicit consent. The company says the option is in response to the rising tide of global

In 2004, as a final year student studying for my degree in marketing at the University of Central Lancashire, I became fascinated in the single semester module entitled “e-marketing”. So much so that I decided on the subject area for my final year dissertation. The topic “The Privacy Issues Arising

When third-party cookies eventually disappear, brands will need to change their strategies.  During a LiveRamp panel discussion entitled Online Identity in a Cookieless World, Ben Campbell, Nine’s Director of Advertising and Data Products, said that brands are going to have to get much closer to their digital activity — particularly