continues

The world’s largest advertising retargeting platform — AdRoll — has secured $US70 million in funding in a round lead by Foundation Capital and which includes investors such as Institutional Venture Partners (IVP), Northgate Capital, Performance Equity and Glenmede. With the new money secured, priorities include cross-device integration and further global

Ecommerce spending on desktops and mobiles grew another 14 per cent in in the US year over year, heralding the 18th consecutive quarter of growth according to new data from comScore. In its latest report, called “State of the U.S. Online Retail Economy in Q1 2015”, comSore states that “While

Having been the leader for the past few years of Internet advertising revenue, search advertising shows no sign of slowing down, according to the latest report from professional services company PricewaterhouseCoopers (PwC). The annual report was released today and demonstrates predicted outlooks for the media and entertainment industries for the

Oracle has spent much of the last two years buying its way aggressively into the marketing technology space with the acquisitions of Eloqua (2012), Compendium (2013), Responsys (2013) and BlueKai (2014). The combined price tag for these four deals alone is believed to be just shy of $US3 billion. The trick,

The digital marketing ascendancy continues unchecked in the US where marketers will grow their digital budgets more than 10 per cent over the next 12 months, while traditional budgets contract by over three per cent. This is a key finding of a new study by Duke University’s Fuqua School of Business