content marketing

With COVID-19 torpedoing many of the strategies that marketers use to engage their customers and prospects, content marketing has assumed greater importance this year than ever before. During the second half of 2020 Which-50 collaborated with Sitecore on a unique series of digital events called Content Conversations, where we examined

The distributed ownership of content inside an organisation can present problems for marketers. It is just as important for brands to address this issue as it is to find the best technological solution to break down the issues. According to Andrew Lomas, director and co-founder at Creative Folks “By nature

The brands that succeed most with content are those that understand both themselves and their objectives. That’s the view of Todd Wheatland, the founder and CEO of Jaro Sports, which built the Go Jaro platform. Wheatland is the featured speaker in Episode Three of the Sitecore Content Conversations Series to

B2B marketing leaders seem to be at a bit of a crossroads when it comes to addressing COVID-19, and the uncertainty it is creating for customers, through content marketing. Marketers are trained to write content that aligns to topics that capture customer attention, and there is no other topic that

As the COVID-19 forces companies to halt trade shows, gatherings and events globally, digital content has become essential in driving business opportunities, marketing education and customer engagement , according to a new report from the CMO Council. The report, Making Content Marketing Convert noted marketing organisations lack the necessary capabilities

More often than not, start-ups acquire customers by leveraging the network of the leadership team. But scaling the business requires generating demand for new products through formal product launch programs. Sign up to Which-50’s Digital Marketing Newsletter When speaking with Gartner clients that are embarking on these efforts, I’m often

Content marketing leaders are seeking better ways to maximize their content marketings impact. And, no matter how creative, memorable, or popular your content may become, every piece you create and publish will ultimately be judged by the impact it makes on your business’ outcomes. Sign up to Which-50’s Digital Marketing Newsletter To boost the value

Content marketing

Leading conference company Ashton Media and publisher Which-50 Media have announced a strategic partnership. The two companies say that the new relationship will provide Australia’s adtech and martech businesses with a simple and effective one-stop-shop to maximise their ROI from conferences and content marketing. Over the last five years Ashton Media


Isenita, which acquired King Content two years ago for $48 million (which included the management earn out), will fully write down the value of the content marketing business. In a trading update today, Isentia said it is discontinuing the King Content brand and taking a $37.8 million impairment charge. The

Brands trying to attract and engage with customers using content – be it explicitly a content marketing strategy or more broadly all marketing content (which includes advertising, product and support content) – are facing an exponentially growing set of content needs. This explosion stems from several shifts: Customer demands to be in