Consumers

laptop, online shopping, finance

Consumers and customers are empowered, educated and spoiled for choice. With the emergence of digital channels, consumers now take their best experience in any context and apply it as a benchmark in every context. For example Amazon’s commerce platform has taught us, as consumers, to expect the widest range of

shopping modern consumer using phone

Retailers are facing new challenges when it comes to making sure their customers are getting the best treatment possible — or risk losing them to competitors.  During a recent Adobe panel with senior retail executives, five key challenges for retailers were identified: customer-driven disruption; trust; digital maturity; data alignment; and

Social media plays an integral part when it comes to the relationship between consumers and brands.  These social channels are more than just posting a status or image on branded pages. Marketers are using them to interact with their customers and get feedback about their products. Social media gives the

PWC: On mobile advertising consumers say make it relevant, make it contextual and make it go away Sometimes it’s worth remembering the obvious. A global cross cultural study of consumer attitudes* to mobile advertising by PWC finds that relevant ad content is the most important attribute of mobile advertising for

PWC: On mobile advertising consumers say make it relevant, make it contextual and make it go away Sometimes it’s worth remembering the obvious. A global cross cultural study of consumer attitudes* to mobile advertising by PWC finds that relevant ad content is the most important attribute of mobile advertising for

PWC: On mobile advertising consumers say make it relevant, make it contextual and make it go away Sometimes it’s worth remembering the obvious. A global cross cultural study of consumer attitudes* to mobile advertising by PWC finds that relevant ad content is the most important attribute of mobile advertising for

PWC: On mobile advertising consumers say make it relevant, make it contextual and make it go away Sometimes it’s worth remembering the obvious. A global cross cultural study of consumer attitudes* to mobile advertising by PWC finds that relevant ad content is the most important attribute of mobile advertising for

PWC: On mobile advertising consumers say make it relevant, make it contextual and make it go away Sometimes it’s worth remembering the obvious. A global cross cultural study of consumer attitudes* to mobile advertising by PWC finds that relevant ad content is the most important attribute of mobile advertising for

Consumers are still reticent to buy products on their mobile phones despite the ubiquity of the devices and Internet connectivity, according to a study commissioned by RetailMeNot. One major insight the study provides is that while today’s consumers overwhelmingly prefer to access the Internet on their mobile devices, only 30

  Consumer usage of ad blockers is rising steeply with the global installed base set to crack 200 million. The bad news for brands and even more so for traditional online publishers is that next year blocked ads will represent nearly $40 billion in lost potential revenue. Don’t worry, it