consent

If, like me, you worked in privacy about ten years ago, you’ve probably felt like that ghost rider on the freeway. Listening to the radio, knowing for sure you were doing things right, you hear an emergency broadcast announce that there’s one ghost rider around where you are driving. Seeing

Consumer sentiment is increasingly hostile to the concept of businesses harvesting their personal data for commercial reasons. Yet the same time, more consumers than ever before expect a personalised experience and are increasingly loyal to the brands that understand them. It is this seemingly paradoxical contrast between consumer sentiment and