confidence

Three arrows on an archery target

Customers shouldn’t have to explain intent. Businesses should monitor what they are up to, so that customers can expect the same personalised attention from online shopkeepers as they get when visiting their favourite farmers’ market. Put simply, the online marketplace is fundamentally different to the physical marketplace. As customers, we’re

success trust growth

Marketers need to get their companies moving at the “speed of trust”. When they achieve that, the business grows faster because fewer things get in the way. That was a key message Derek Laney, Salesforce’s head of APAC Product Marketing, delivered to senior marketing executives at Which-50’s recent Personalisation in