First, the good news. Consumers are likely to purchase more products from and recommend, a company that provides exceptional customer service. That’s a key finding in the 2019 NICE inContact Customer Experience (CX) Transformation Benchmark study, which captured and compared the attitudes of 2550 consumers in the US, UK and

Zoho Commerce Plus

Zoho has launched its first out-of-the-box vertical solution, an omnichannel commerce platform called Commerce Plus. Unveiled at the company’s Zoholics event in Austin this week, the commerce platform is built on top of Zoho’s existing platform, offering native integrations into Zoho’s front and back end systems. Nominate today for the

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It has been a dramatic few months for Magento Commerce. Adobe completed its $US1.68 billion acquisition of the business in June 2018, with the e-commerce platform adding new capabilities to the Adobe Experience Cloud. With Magento Commerce in its portfolio, Adobe can provide digital commerce, order management and predictive intelligence-powered

Netsuite’s $200 million acquisition of marketing automation company Bronto will give it a new set of competitors in one of the tech sectors hottest growth markets. And those competitors have cause to be worried. While Bronto lacks the extensive range of marketing tech options that a complete suite from Adobe

It took a little while for them to warm up, but the world’s Internet consumers have finally embraced shopping from their smartphones. In recent years, especially during the world’s brief flirtation with tablets, phones tended to be research tools rather than cash registers. Now however, research by Global Web Index

Who needs storefronts and shopping carts when experiences themselves can be merchandised? Welcome to the age of shoppable everything. Here, banner ads, lookbooks, videos, images are made shoppable, enabling brands and retailers to capitalize on precise moments of truth as consumers stumble upon shiny objects of inspiration. Why usher consumers

Mobile commerce,  where consumers actually transact from the phone as opposed to just research purchases, has attracted a lot of buzz in recent months. Brands can’t help but salivate at the prospect of being one convenient click away from a sale, especially as we all carry a cash register around

Mobile commerce traffic is surging but revenue growth to the platform remains tepid, according to a study by Monetate. Apple users, however, are the biggest spenders. Monetate is a leading provider of testing and targeting, email optimisation and personalisation solutions, and the study integrated its client data. The study’s authors describe

Digital marketers want to tell stories, build beautiful experiences and romance the customer. Ecommerce managers want to collect the money. Cue comic interludes. Tears. In the majority of companies these two disciplines work in different silos usually chasing different KPIs, and that can lead to bad customer outcomes such as