CMO

Two in three CEOs don’t believe that their current marketing leads have the leadership skills or business acumen required for the role, according to a new report from Accenture. The findings are based on a survey of nearly 1,000 CMOs and more than 500 CEOs at the world’s largest organisations

Australian business software-as-a-service (Saas) customers complain of opaque pricing with hidden costs, implementation challenges, limits on capability and auto-renewals. Security also remains a key concern. Little wonder SaaS vendor are sweating on renewal rates. With Australian companies tipped to spend $4 billion on SaaS products this year, according to figures

So, marketing leaders, you have a new data scientist on your team? First of all, congratulations! Data scientists are rare and expensive, which means hiring one is a true feat for most marketing leaders. Not to mention, you’ve unlocked a host of new possibilities. Leveraging predictive? Making use of AI?

The proliferation of data and the emergence of the technology stack and the wider digital experience ecosystem have fundamentally reshaped the marketing discipline. And CMOs need to adapt, no matter what age they are. That’s the view of Bill Borrelle, Senior Vice President and CMO at Pitney Bowes. “I don’t

How do we align strategy and execution? How do we focus our organisation on the right things? The phrasing and context vary but the fundamental question about confirming marketing is supporting key business strategies continues to be a significant source of anxiety for many marketing leaders. Register now for Which-50’s webinar

Less than a quarter of CMOs are directly responsible for their organisation’s digital transformation, according to Forrester, which argues marketing chiefs are too preoccupied with short term ROI initiatives and competing priorities to lead long term strategic change. Register now for Which-50’s webinar on the disruptive impact of chatbots! However they

Australian fintech platform, SocietyOne, has appointed Melissa Cicero as its head of digital acquisition and chief marketing officer to spearhead growth in 2019. Sign up to Which-50’s Digital Marketing Newsletter Cicero spent the past six years in senior marketing and business strategy roles within the finance industry, most recently leading

Unilever has announced an initiative to build the first cross-media measurement model to help brands measure and understand campaign impact across the media landscape. Sign up to Which-50’s Digital Marketing Newsletter Unilever is leading an effort to develop a model that will combine existing industry measurement tools into a best-in-class

media agency, advertising agency

This year global digital advertising spends will smash through the $300 billion threshold, before ballooning to almost $420 billion by 2022. According to eMarketer, which published the figures, within two years digital will absorb the majority of the world’s advertising spend. That should mean happy days for the media buyers

Marketing technology now takes up almost one third of CMO’s budgets and marketings leaders are still struggling to align marketing metrics with business priorities. These are two key takeaways from Gartner’s 2018-2019 CMO Spend Survey. According to the analysts, marketers spend on average 29 per cent of their budget on