With the pandemic restrictions still in place, the majority of office workers have been sent to work from home. This disruption has added additional pressure for businesses to digitalise services. At the SAS and Which-50 webinar, The Role of the CMO at the Most Disruptive Moment, the panellists explained to
Effective personalised customer experiences need to be balanced with understanding the customer at an individual level and with real-time customer data, AI and insights During the SAS and Which-50 webinar, The role of the CMO at the most disruptive moment, a panel of experts discussed the impact the current economic
Two Thirds of Marketers Face Moderate to Significant Budget Cuts Due to Coronavirus Disruption: Gartner
Sixty-five per cent of CMOs and marketing leaders report they are already bracing for moderate to significant budget cuts due to coronavirus-related disruption, according to Gartner. On March 20, Gartner polled 176 marketers to understand how these leaders are being impacted by the coronavirus pandemic. Webinar: The role of the
IT and marketing are normally seen as different ends of a spectrum, but when the Chief Marketing Officer and the Chief Information Officer come together, their union can create a culture where teams can work together. Both sides clearly have the best interests of the business at heart — but
Meal kit subscription company Marley Spoon has appointed Kate Whitney to the position of Chief Marketing and Growth Officer for Marley Spoon Australia. Whitney will be joining the team in Sydney on February 3. Whitney joins Marley Spoon from Pernod Ricard in the US, where she was the Director of
Australian media companies have joined forces to launch a far-reaching campaign to convince Australia’s c-suite of the effectiveness of advertising. The campaign, called Advertise or Die, is designed to combat a weak advertising market exacerbated by low consumer confidence and to give marketers the ammunition they need to win the
CMOs are spending less on marketing technology than last year, but the software still makes up a considerable portion of marketing budgets. According to Gartner’s CMO Spend Survey 2019-2020, marketing technology (martech) investments dropped 3 percentage points year over year, falling to 26 per cent of marketing budgets in 2019.
The CMO of one the world’s largest cybersecurity companies has candidly admitted she wasn’t prepared for a security mistake that could have been avoided entirely. Allison Cerra, senior vice president and chief marketing officer at McAfee, has shared what she described as the worst day of her career, Easter Sunday
Consumers, empowered by digital technology, now play an active role in brands’ direction and public perception, according to Shutterstock CMO, Lou Weiss. It means brands lacking authenticity or acting disingenuously have never been more vulnerable, he says. Webinar: Can I Trust You? Building Customer Trust into Better Experiences. Register today!
While a strong partnership between CMOs and CIOs is seen as critical to success, few do it well according to new research from Forrester. Webinar: Can I Trust You? Building Customer Trust into Better Experiences. Register today! Download: Strategy First – How marketers can avoid common technology pitfalls and drive