CMOs are spending less on marketing technology than last year, but the software still makes up a considerable portion of marketing budgets. According to Gartner’s CMO Spend Survey 2019-2020, marketing technology (martech) investments dropped 3 percentage points year over year, falling to 26 per cent of marketing budgets in 2019.
The CMO of one the world’s largest cybersecurity companies has candidly admitted she wasn’t prepared for a security mistake that could have been avoided entirely. Allison Cerra, senior vice president and chief marketing officer at McAfee, has shared what she described as the worst day of her career, Easter Sunday
Consumers, empowered by digital technology, now play an active role in brands’ direction and public perception, according to Shutterstock CMO, Lou Weiss. It means brands lacking authenticity or acting disingenuously have never been more vulnerable, he says. Webinar: Can I Trust You? Building Customer Trust into Better Experiences. Register today!
While a strong partnership between CMOs and CIOs is seen as critical to success, few do it well according to new research from Forrester. Webinar: Can I Trust You? Building Customer Trust into Better Experiences. Register today! Download: Strategy First – How marketers can avoid common technology pitfalls and drive
Facebook’s new global CMO wants prospective hires to know exactly what they’re signing up for: a challenging long-term transformation project on an enormous global scale. Antonio Lucio, the former CMO of HP and Visa, joined the Facebook 11 months ago to lead its marketing efforts as the company grapples with
Marketing leaders are now working on their 2020 marketing budget proposals and assessing strategy. As part of this ritual, marketing practitioners and analysts are scurrying to collect the (right) data with the goal of making a solid business case for spending and investment plans. Sign up to Which-50’s Digital Marketing
While it is often easy to miss the significance of changes as our business or career evolves around us, take a longer perspective and suddenly you realise how radical the change can be. That’s our take-away from a recent interview with visiting VMware CMO Robin Matlock. Sign up for Which-50’s
Infra-tech energy business Evergen has appointed its new chief marketing and analytics officer, Juliette Macauley. Prior to joining the Evergen team, Macauley was the executive manager data and decision science – home buying at Commonwealth Bank. According to Evergen it is the provider of Australia’s only CSIRO-developed, intelligent energy management
Two in three CEOs don’t believe that their current marketing leads have the leadership skills or business acumen required for the role, according to a new report from Accenture. The findings are based on a survey of nearly 1,000 CMOs and more than 500 CEOs at the world’s largest organisations
Australian business software-as-a-service (Saas) customers complain of opaque pricing with hidden costs, implementation challenges, limits on capability and auto-renewals. Security also remains a key concern. Little wonder SaaS vendor are sweating on renewal rates. With Australian companies tipped to spend $4 billion on SaaS products this year, according to figures