CMO

Consumers, empowered by digital technology, now play an active role in brands’ direction and public perception, according to Shutterstock CMO, Lou Weiss. It means brands lacking authenticity or acting disingenuously have never been more vulnerable, he says.  Download: Strategy First – How marketers can avoid common technology pitfalls and drive real

While a strong partnership between CMOs and CIOs is seen as critical to success, few do it well according to new research from Forrester. Download: Strategy First – How marketers can avoid common technology pitfalls and drive real ROI CMOs have emerged as key decision makers and technology buyers as

Facebook’s new global CMO wants prospective hires to know exactly what they’re signing up for: a  challenging long-term transformation project on an enormous global scale. Antonio Lucio, the former CMO of HP and Visa, joined the Facebook 11 months ago to lead its marketing efforts as the company grapples with

Marketing leaders are now working  on their 2020 marketing budget proposals and assessing strategy. As part of this ritual, marketing practitioners and analysts are scurrying to collect the (right) data with the goal of making a solid business case for spending and investment plans. Sign up to Which-50’s Digital Marketing

While it is often easy to miss the significance of changes as our business or career evolves around us, take a longer perspective and suddenly you realise how radical the change can be. That’s our take-away from a recent interview with visiting VMware CMO Robin Matlock. Sign up for Which-50’s

Infra-tech energy business Evergen has appointed its new chief marketing and analytics officer, Juliette Macauley. Prior to joining the Evergen team, Macauley was the executive manager data and decision science – home buying at Commonwealth Bank. According to Evergen it is the provider of Australia’s only CSIRO-developed, intelligent energy management

Two in three CEOs don’t believe that their current marketing leads have the leadership skills or business acumen required for the role, according to a new report from Accenture. The findings are based on a survey of nearly 1,000 CMOs and more than 500 CEOs at the world’s largest organisations

Australian business software-as-a-service (Saas) customers complain of opaque pricing with hidden costs, implementation challenges, limits on capability and auto-renewals. Security also remains a key concern. Little wonder SaaS vendor are sweating on renewal rates. With Australian companies tipped to spend $4 billion on SaaS products this year, according to figures

So, marketing leaders, you have a new data scientist on your team? First of all, congratulations! Data scientists are rare and expensive, which means hiring one is a true feat for most marketing leaders. Not to mention, you’ve unlocked a host of new possibilities. Leveraging predictive? Making use of AI?

The proliferation of data and the emergence of the technology stack and the wider digital experience ecosystem have fundamentally reshaped the marketing discipline. And CMOs need to adapt, no matter what age they are. That’s the view of Bill Borrelle, Senior Vice President and CMO at Pitney Bowes. “I don’t