CM Group

E-mail Marketing

Campaign Monitor has acquired ecommerce marketing platform Conversio which will form the basis of its new product offering designed for smaller retailers.  The company, which was originally founded in Australia, signalled earlier this year it was on the hunt for acquisitions which would help it expand into new verticals and

Fish eating small ones

CM Group, the parent company of Australian-founded email marketing platform Campaign Monitor, has acquired martech business Vuture and secured US$410 million financing. Terms of the deal, which closed this month, were not disclosed. Vuture is a cross-channel marketing platform for legal and professional service providers. As a result of the

This year will be a buyer’s market for martech M&A, as venture-backed marketing technology companies founded between 2013 and 2017 look for an exit in a crowded (and still growing) market. That’s the view of Scott Brinker, the editor of and VP of platform ecosystems at Hubspot. Brinker recently

CM Group, the company behind Australian tech company Campaign Monitor, has acquired cross channel marketing platform Sailthru and email personalisation tool Liveclicker. The acquisition is expected to bring in an additional $60 million in revenue in 2019 and 540 new customers, including Bloomberg, Samsung and Fashion Nova. Campaign Monitor was